dental marketing

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    • 31.

      *Free* - Still the Winner in Dental Advertising


      by James Erickson - 2008-06-21
      I often get asked by clients and others, "Isn't the word 'free' overused in advertising and isn't there a better word, and doesn't it attract the 'wrong' type of patient?"Wow... That was a mouthful.I...
    • 32.

      *free* - Still The Winner In Dental Advertising


      by James Erickson - 2008-06-21
      I often get asked by clients and others, "Isn't the word 'free' overused in advertising and isn't there a better word, and doesn't it attract the 'wrong' type of patient?"Wow... That was a mouthful.I ...
    • 33.

      Attract New Dental Patients... And Keep Them


      by James Erickson - 2008-07-01
      "All I got from my doctor was the four letter word." Today I want to talk about how to stand strong on the front lines of your practice, handling your patients in a way that will make it impossible f...
    • 34.

      Offer Something To Turn Callers Into New Patients


      by James Erickson - 2008-07-04
      I recently evaluated an audit we performed for one of our clients as part of our Practice Audit Program. This monthly program gives the doctor insight into how his or her front office staff is manning...
    • 35.

      Public Relations To Attract New Dental Patients


      by James Erickson - 2008-07-04
      Your practice should have a plan for community initiatives. This means you should take some interest in your community events, and show support for the goings on in your target area. This ties your pr...
    • 36.

      Creating Multiple Streams of New Patients


      by James Erickson - 2008-07-05
      Robert Allen has two very popular books out about tapping into multiple incomes and becoming rich in the process. If you haven't read his book called Multiple Streams Of Income, I would suggest jumpi...
    • 37.

      Dental Practice Marketing - Sell Anything to Anyone


      by James Erickson - 2008-07-15
      At the fundamental level, the focus of any marketing program is to motivate people to take action.In marketing, many times we get lost in the details. Demographics, saturations, market-consciousness,...
    • 38.

      7 Dental Marketing Tips - How To Stay In Business During The 2008 Recession.


      by Danie Baptiste - 2008-07-16
      For many people, the arrival of summer is a happy event. There will be barbecues, pool parties, and repeated visits to the amusement parks.But for dentists, in the midst of this 2008 recession, findin...
    • 39.

      Event Based Dental Marketing - Take Notes on This One


      by James Erickson - 2008-07-17
      Targeting an audience is perhaps one of the most misused parts of direct marketing.In surveys it has been shown that as much as 80% of consumers choose their health care providers (dentists included)...
    • 40.

      From a Dental Marketing Consultant - P is for Plenty


      by James Erickson - 2008-07-21
      From 1994 to 1998 I spent my time as a Combat Engineer in the Marine Corps. In the Marines, combat engineers get to play with all the fun stuff...explosives - C4, TNT, Dynamite, and any other type of...