dental advertising

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    • 1.

      Attract New Dental Patients With Third Party Endorsements


      by James Erickson - 2008-06-17
      Many times in marketing, we get caught talking about ourselves. Promoting yourself is a great way to get the message out about what you do, and whom you help. As Donald Trump says, "Brag about yoursel...
    • 2.

      Dental Advertising, What Demographic Should I Mail To?


      by James Erickson - 2008-06-18
      In the case of Dental Marketing, there always seems to be a struggle over what demographics to choose for a mailing program.If you are looking for an answer like "you should focus on 25-50 year old wo...
    • 3.

      Dental Advertising, What Demographics Should I Mail to?


      by James Erickson - 2008-06-18
      In the case of dental marketing, there always seems to be a strugle over what demographics to choose for a mailing program.If you are looking for an answer like "you should focus on 25-50 year old wom...
    • 4.

      *Free* - Still the Winner in Dental Advertising


      by James Erickson - 2008-06-21
      I often get asked by clients and others, "Isn't the word 'free' overused in advertising and isn't there a better word, and doesn't it attract the 'wrong' type of patient?"Wow... That was a mouthful.I...
    • 5.

      *free* - Still The Winner In Dental Advertising


      by James Erickson - 2008-06-21
      I often get asked by clients and others, "Isn't the word 'free' overused in advertising and isn't there a better word, and doesn't it attract the 'wrong' type of patient?"Wow... That was a mouthful.I ...
    • 6.

      Public Relations To Attract New Dental Patients


      by James Erickson - 2008-07-04
      Your practice should have a plan for community initiatives. This means you should take some interest in your community events, and show support for the goings on in your target area. This ties your pr...
    • 7.

      Military Planning Procedure For Your Dental Practice Marketing


      by James Erickson - 2008-07-13
      With 2008 half-way over, it is time to start planning for 2009. Planning in any business is an essential function that all too many times gets overlooked. Lack of planning leads to playing defense fo...
    • 8.

      Event Based Dental Marketing - Take Notes on This One


      by James Erickson - 2008-07-17
      Targeting an audience is perhaps one of the most misused parts of direct marketing.In surveys it has been shown that as much as 80% of consumers choose their health care providers (dentists included)...
    • 9.

      From a Dental Marketing Consultant - P is for Plenty


      by James Erickson - 2008-07-21
      From 1994 to 1998 I spent my time as a Combat Engineer in the Marine Corps. In the Marines, combat engineers get to play with all the fun stuff...explosives - C4, TNT, Dynamite, and any other type of...
    • 10.

      Attract New Dental Patients by Putting PR in Your Practice


      by James Erickson - 2008-07-22
      Press releases and free publicity are possibly the two most underutilized marketing opportunities in the dental industry today. Over 90% of all the dental news I see is negative. There is a huge open...