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    • 1.

      Online Customers' Pledge


      by Gary Zalben - 2006-11-29
      I will buy from you again and again and again:If your "in-stock" claim is reciprocated by a prompt deliveryIf there are no hidden costs involved: if a product is priced at $10 on your product catalog ...
    • 2.

      Focusing on Consistency (Part 2)


      by Adele Sommers - 2006-12-13
      Consistently pleasant customer experiences produce "raving fans" who spread positive "buzz" about our products and services. In contrast, even a single unhappy experience can sour a customer, who may ...
    • 3.

      Motivate Your Customers To Buy From You


      by Roy Keller - 2006-12-24
      To increase the number of sales that you make each day, let's look at the idea of motivating your prospective customers. What are some of the things that would motivate you? More than likely those sam...
    • 4.

      Surveys and Statistics, Two Powerful Tools


      by Jim Masson - 2007-01-01
      The power of Statistics. Information is power. Conversely a lack of vital information can be very costly to any business.Do you know your monthly lead traffic count? Do you actually know how many pros...
    • 5.

      What Really Drives Today's Marketplace?


      by Jim Masson - 2007-01-02
      I want to explore with you what drives today's marketplace. If you just shouted out a conditioned response from economics 101, I bet you might have said "supply and demand". But wait a minut...
    • 6.

      Top Customer Service Speaker Shares His 10 Favorite Customer Service Lies


      by Dr. Gary S. Goodman - 2007-01-03
      As a seasoned customer service consultant and occasional consumer watchdog, let me share my 10 favorite customer service LIES.(1) Your call is important to us.If this were true, companies would staff...
    • 7.

      If You Own A Website For A Brick And Mortar Store Or An Online Business - You Must Read This


      by Jim Masson - 2007-01-08
      Businesses spend fortunes, large and small to develop websites and then they proceed to hide behind them. Whose dumb idea is that? I don't understand it and neither do millions of consumers. I've been...
    • 8.

      Measuring Customer Satisfaction Watch Out For... (Part 3 of 3)


      by Cinoy Ravindran - 2007-01-14
      Even the best intentions in measuring customer satisfaction are subject to problems along the way. Temptations to avoid are:Complacency - obtaining feedback is an ongoing process, not a one-time event...
    • 9.

      5 Marketing Resolutions For Boosting '07 Results


      by Ernest Nicastro - 2007-01-23
      So, how was your 2006? Meet your sales projections? How about profits? Did you hit your target, blow it away, or fall a little short? Regardless of how you did, and I hope you did well, '06 is history...
    • 10.

      How Do You Satisfy Your Customer?


      by Lee Joe - 2007-01-30
      How can you build a sustainable business?Build your business around customer satisfaction. This is the "number one rule" in business. We live in a customer-centered market economy.Due to the success o...