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  • customer retention

    • 1.

      How to Retain Your New Customers

      by Michael Fleischner - 2006-12-01
      Okay, so your marketing has paid off - you have new customers. The key to growing your business is to effectively communicate and leverage these new customers into advocates for your products and serv...
    • 2.

      Focusing on Consistency (Part 2)

      by Adele Sommers - 2006-12-13
      Consistently pleasant customer experiences produce "raving fans" who spread positive "buzz" about our products and services. In contrast, even a single unhappy experience can sour a customer, who may ...
    • 3.

      Magic Words: What Words are Music to the Ears of your Customers?

      by Craig Harrison - 2006-12-26
      Let's face it, some words have magical powers. Just as "Open Sesame" magically opens the door to a new world, so too can other words and phrases have similar effects on your customers and clients. Thi...
    • 4.

      How To Radically Increase Sales By Improving Customer Loyalty

      by Jeremy Harrison - 2007-01-25
      If you want to double your revenue and increase profits this year, there are many ways to do it. You could double your prices and hope that customers are willing to pay more…but it's probably going ...
    • 5.

      Business Relationships Marketing CRM - The Human Factor

      by TERESA WRIGHT - 2007-03-08
      Although I am a proponent of CRM software and database management, I have never, nor will I run across a software solution that provides Complete CRM. On a note of credibility, my company, Wright...
    • 6.

      What is your Lagniappe?

      by Ed Horrell - 2007-03-29
      In my customer service talks, I refer often to a French word which was used commonly among French Creole store owners in Louisiana. It was used like this: a customer would order five pounds of su...
    • 7.

      Customer Service Secrets: Six Secrets Of Outstanding Customer Satisfaction

      by Ed Sykes - 2007-04-30
      When I was Vice President of Sales for a New York based computer services company, I walked by one of my salesperson's desk when the phone began to ring and picked up the phone to answer the call. It ...
    • 8.

      Being Present is a Gift to All: the Real Meaning of Real Time

      by Craig Harrison - 2007-05-14
      They say wherever you go, there you are. Yet how present are you at any given time and place you find yourself? Many professionals appear in body but little else. Don't get marked as missing in action...
    • 9.

      Know Your Customer

      by Colleen Francis - 2007-06-26
      4 tips for increasing your customer retention rateBy COLLEEN FRANCISIt's much easier - and more profitable - to keep an existing customer than it is to land a new one.Don't believe me? Just look...
    • 10.

      Satisfaction Surveys Mask Customers' Reasons For Defecting

      by Peter George, The Customer Experience Guy - 2007-07-12
      I see it all the time -- companies using the terms "customer experience" and "customer satisfaction" as if they are synonymous. They're not. The former is based on emotion that is derived from a proce...