There are of course, many mystery shopping agencies that will sell you their bells and whistles approach, whereby 'experienced' researchers will descend on a business and collect information relating ...
Even the best intentions in measuring customer satisfaction are subject to problems along the way. Temptations to avoid are:Complacency - obtaining feedback is an ongoing process, not a one-time event...
I love to hear from my clients (and my business associates, fiends, et al) because I value their feedback. One of my favorite questions is a simple one, but one that yields great value to me. I love...
Amazon does it, so does ebay and hundreds of other online businesses - now brick and mortar stores are finding online feedback to be an incredible tool in quickly locating the products that perform we...
Did you know that an online business forum could pay significant dividends in customer service? Customer service is a very important aspect of your online business. Some businesses err on the side of ...
For small business owners the job of crafting words to define their business may be overlooked, or avoided. Some dislike writing about anything because they are simply too busy running their business....
How do you treat the people with whom you do business? Many times what we forget in this online world where so much of our customer service is automated is that, in the end, we're still doing busines...
Social media sites understand they are going to be used as a marketing tool. They are designed to accommodate marketing. Some users may bemoan the notion that a social media site has to be subjected t...
Do you have a suggestion box for your business? If so, how sincerely do you consider the recommendations and complaints you receive? If you haven't yet tapped this invaluable resource, I encourage you...
I was speaking with a major market research firm that in the not too-distant past had scuttled an eagerly anticipated new practice area, claiming that there wasn't a market for the new practice and as...