Simply put: Corporate branding is about the image of an organization. It is not only about looks, such as, logos, emblems, and style, but also includes the image of quality, or reliability, or lack of...
What is it that makes some brands connect so well with their audiences? We could learn something about building brands for organizations by also asking, What is it that makes some people connect so we...
Do you know what the most recognised item in the world is ... it's the coke cola, believe it or not. A vacuum cleaner is not known by its proper name, but instead is known by a brand name - a Hoover ...
Kolbrener has always argued that stirring the hearts of prospects and customers is not the sole province of consumer brands - in fact, we've been downright evangelical about the importance of emotiona...
Personal and Corporate Branding: The overlooked elephant in the roomIt is one of corporate America's major clichés. One of my clients Neal Lemlein, a premier entertainment executive and consult...
4. Non-Scannable TextA wall of text is deadly for an interactive experience. Intimidating. Boring. Painful to read.5. Fixed Font SizeCSS style sheets unfortunately give websites the power to disable a...
Branding is easier said than done. Advertising gurus the world over are still mulling over what exactly defines branding. Why does one brand score over others and why does one fail to generate c...
Branding is no longer simply about visual appeal (or the cherry in the apple pie example, as given in my earlier article). Unfortunately, many graphic design firms who position themselves as advertisi...
Branding is no longer simply about visual appeal (or the cherry in the apple pie example, as given in my earlier article). Unfortunately, many graphic design firms who position themselves as adv...
A logo may consist of a word or words, a phrase, a person's name, a symbol, a picture, or a combination of any of these.It can be used in all your advertising and promotion, and also instead of, or in...