copywriting

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  • copywriting

    • 61.

      Guide for Writing Search Engine Optimized Text


      by Stoney DeGeyter - 2007-01-16
      Note: The following is part of our company's internal operations/job manual. This is from the section providing guidelines for writing optimized text.Optimized text (OT) is first and foremost marketin...
    • 62.

      Why Copywriting Doesn't Work


      by Ben Settle - 2007-01-18
      Once upon a time I had an ad critiqued by one of the world's few copywriting geniuses.Not a freelance copywriter.But someone who makes millions writing ads only for his own products and services.In ot...
    • 63.

      The Importance of an Elevator Statement


      by Neil Sagebiel - 2007-01-19
      "Please, God, don't let me follow the police officer."It was career day at Floyd Elementary School and I visited my daughter's kindergarten class to explain what I do for a living. It was my Dick Van ...
    • 64.

      Sales Letter Writing


      by Nicholas Jones - 2007-01-19
      When writing a sales letter, it is important to have a good attitude in order to sell your product or service, because the reader will want to know why they should spend their valuable time reading th...
    • 65.

      Building Sales Through Credibility


      by Cheryl Miller - 2007-01-22
      Building Sales Through CredibilityRunning an online business online poses its own challenges. One of the biggest ones is building trust and credibility. The Internet is a very impersonal place at time...
    • 66.

      Revealed: The Great and Mysterious 9-Step Process Behind Crafting a Killer Tagline


      by Lani and Allen Voivod - 2007-01-23
      You know what's funny? Charging a few hundred bucks for two or three words.I used to get squeamish whenever a client asked, "How much for a tagline?" If the client doesn't know the value of a strong, ...
    • 67.

      The Changing Language of Online Copywriting


      by Matt Ambrose - 2007-01-24
      Many commentators, myself included, have highlighted that 2007 will be the year that the ethos of engagement marketing spreads. The collapsing level of trust in traditional advertising means it is ...
    • 68.

      What's the point of an advertising copywriter?


      by Nigel Graber - 2007-01-12
      An advertising copywriter used to be the last thing I wanted to be. Why? Because I used to detest advertising. Part of me still does. This knobbly bit, here, see? You see, I firmly believed that ad...
    • 69.

      Professional Copywriting Techniques: Influencing Others Through Words


      by Mario Churchill - 2007-01-25
      Copywriting is a manner of promoting products, services, ideas or even personalities to the public through the use of words. A good copy has a textual style and content that can effectively sway peopl...
    • 70.

      How to create content for a web site


      by Allison Nazarian - 2006-11-18
      Frankly no one knows exactly how many total web sites exist, because they're springing up at warp speed. And rightfully so. Many of them are quite good and - needless to say - we've all become depe...