copywriter

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  • copywriter

    • 101.

      Why Copywriters are now Builders, not just Decorators


      by Matt Ambrose - 2007-05-12
      As internet marketing evolves so do the responsibilities of the copywriter. There was a time when the copywriter was just brought in to splash punchy prose over the website's pages, before packi...
    • 102.

      Beating Writer's Block


      by Richard Jebb - 2007-05-21
      You can earn good money as a copywriter, if you’ve got the right skills. Indeed, any writing can be a truly fantastic and rewarding way to earn a living. But before you become a professional wr...
    • 103.

      The Biggest Mistake Freelancers Make


      by Kathy - 2007-06-01
      Ah, the life of a freelancer. Finally, you are your own boss. You set your own hours, do what you want to do, go where you want to go. Well, sort of...While you're basking in the glow of freelan...
    • 104.

      Copywriting: Reaching out with the Right Words


      by Laurence James - 2007-07-06
      As defined in dictionaries and encyclopaedias, the word "copywriting"' refers to the act of writing material that aims to promote something. In other words, copywriting is simply advertising through w...
    • 105.

      How to Write Effective SEO Copy for Websites


      by Laurence James - 2007-07-07
      All websites want to be listed at the top of the best known search engines. Website developers and business owners alike understand that an effective site involves more than simply spending time and m...
    • 106.

      'How to Write Persuasive Copy for Company Brochures'


      by Laurence James - 2007-07-08
      When it comes to selling your products and services, many companies miss a trick when it comes to writing the copy for promotional brochures. This is because many businesses pack their glossy, well-pr...
    • 107.

      How To Write Web Content That Sells Your Company


      by Laurence James - 2007-07-09
      People read differently on the Internet, because they want and expect different things from websites than they do from newspapers or printed corporate literature. For a start, it's 25% harder to read ...
    • 108.

      Defining and Writing for an Audience


      by Laurence James - 2007-07-12
      As part of the essential research you should do before starting to write, it's a good idea to begin by defining your audience - the people who will read, see or hear the message in your content. Altho...
    • 109.

      The Importance of Research for Effective Copywriting


      by Laurence James - 2007-07-12
      Most people who write for a living will tell you getting it right takes about 10% actual writing time and 90% research. Knowing what to write before you write it, and to whom, might sound like an obvi...
    • 110.

      Finding a Job in the Advertising Industry: Taking the Crucial Steps


      by Elisha Burberry - 2007-08-01
      Finding a new job in the advertising industry can be an uphill struggle, whether you're desperate to find a new place of work or you're simply keen to make a step upwards on the career ladder. After a...