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    • 1.

      Strategic Fundraising for Startup Technology Companies

      by Phil Morettini - 2006-11-29
      Almost every company goes through it, except for the fortunate few. Some people have gone through it multiple times. While never easy, raising money for the second or third time (assuming success the ...
    • 2.

      Strategic Partnerships for Technology Companies

      by Phil Morettini - 2006-11-29
      Forming Partnerships, or Strategic Alliances, is one of the key elements that make up the business development function in technology companies. I believe that alliances are underutilized, in many way...
    • 3.

      Direct Email--Good or Evil?

      by Phil Morettini - 2006-12-05
      One of the most misunderstood tools in the Marketer's Bag of Tricks is direct email. There's good reason for it, of course. Everyone hates SPAM! I expect that even the most evil, notorious spammers of...
    • 4.

      How to Do PR Right!

      by Phil Morettini - 2006-12-05
      Among the potential ingredients for the marketing mix of a high tech company, Press Relations is high on my list.There's a good reason for it. It is often the most cost effective tactic you can use to...
    • 5.

      Free Search Engine Optimization Tools on the Internet

      by Phil Morettini - 2006-12-05
      As I run across tools and websites that I find particularly useful for software and high tech companies, I like to pass them along. One set of tools that I use quite frequently are the free search eng...
    • 6.

      Facing the Martial Art of Life

      by Dr. Gary S. Goodman - 2006-12-18
      Since I earned the rank of Shodan, 1st degree black belt in kenpo karate, I've been a busy guy.Not on the mat, mind you, but in my life, to which I immediately turned my attention after being promoted...
    • 7.

      How to be a Beauty Consultant

      by Jigna Dattani - 2006-12-22
      You've probably seen image consultants on TV transform the looks of people who struggle when it comes to dressing themselves suitably. You've seen the positive impact that a new image can have on peop...
    • 8.

      Outsourcing: Through The Eyes Of The Pro-Active Person

      by Dale Robert - 2006-12-28
      First things first, let's talk about the difference between 'Outsourcing' and 'Offshoring'; defines 'Outsourcing' as: to purchase (goods) or subcontract (services) from an outside compa...
    • 9.

      What is a Great Appointment Worth to You

      by Dr. Gary S. Goodman - 2007-01-16
      I believe there is a niche for a a top tele-sales organization that can make these claims to prospective clients:"We Fill Meeting Rooms With Precisely The Right People.""We Set Appointments With Preci...
    • 10.

      What's Up with Outsourcing?

      by Juan Eslava - 2007-01-17
      This question resonated with me one day after I attended a lunch meeting at a restaurant in Westborough Massachusetts. To those readers un-familiar with the state, Westborough is a town located near ...