Analyzing a competitor's web site may seem like a big job. You should have the mindset that you are going to do this as a learning experience though. This will help you along your way when you may fee...
One of the worst things you can do as a marketer is to openly slam the competition. I remember years ago when an upstart burger chain came out with a campaign that openly was negative to McDonalds. Th...
Tips on Brand Management for Small BusinessYou can't avoid branding, so make it work for you, not your competitors. Many business owners believe branding is only for the big guns, for major compani...
Copyright © 2007 A Marketing ConnectionThe who, what, where, when, why, and howKnowing your competition allows you to identify a niche and develop your own unique selling proposition (USP). Clearly de...
Copyright © 2007 A Marketing ConnectionAdding value is not one of those management buzz words we use loosely but don't really understand. To your patients, adding value can simply mean doing more than...
When was the last time you thought about taking your business to new and heady heights, but didn't actually get any further? Don't worry, you are not alone. There's plenty of business owners out there...
It's true that the buck stops with the leader of an organization, but when the buck stops because the customer stops walking in the door, it can be a little too late to start asking why they're going ...
Networking groups are a great way to build your business, make new friends, and gain support. Join groups that your prospects would attend or that have similar business interests to yours. By joinin...
Copyright © 2007 A Marketing ConnectionAccording to the book Successful Marketing Strategies for Nonprofit Organization by Barry McLeish, nonprofit groups compete with each other in roughly four areas...
Have you ever opened a sales letter or any other type of promotional material and you said to yourself "what on earth are they telling me... what's the bloody connection here... surely they cannot be ...