competitive advantage
competitive advantage
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1.
by Larry Galler - 2007-01-14
Like everyone else, I have received countless emails with long lists extolling nostalgic virtues from "the good old days." Usually those lists remind us of youthful innocence and end with the belief ...
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2.
by Koo Ping Shung - 2007-01-28
In battle, use the direct forces to match the enemy, and use the indirect forces to win the enemy. Thus, the person who is adept at using indirect forces, can use it in such infinite ways like the eve...
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3.
by Tony Alessandra - 2007-03-31
As I've traveled around the country over the past several years working with companies and their salespeople, I've been amazed to find that they do not know, and cannot articulate, their competitive a...
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4.
by Kelly Robbins - 2007-04-03
Copyright © 2007 A Marketing ConnectionAccording to the book Successful Marketing Strategies for Nonprofit Organization by Barry McLeish, nonprofit groups compete with each other in roughly four areas...
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5.
by Andrew Cox - 2007-04-12
Certain beliefs, convictions and statements keep being repeated in our conversations and seminars and feedback sessions with managers and leaders. What follows is Part Four of our series dealing with ...
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6.
by John Bradley Jackson - 2007-04-23
Even the best marketing strategies need to be revisited, if not revised. Changes in the market environment can dramatically change the marketing mix and your product plans. Marketing strategy should b...
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7.
by Paul Levesque - 2007-07-09
All businesses that outperform their competitors have two key characteristics in common: a highly-energized workforce, plus hordes of delighted customers that keep coming back. Two nice things to have...
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8.
by Tim Knox - 2007-08-09
One of the hot catchphrases being bounced around a lot in business these days is "competitive advantage."One of the cool things about being an entrepreneur and business author and speaker is tha...
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9.
by Marilyn Schwader - 2007-08-31
Look around you at any successful business. The common denominator is that they found a way to make a profit on a solution to someone's problem or need. Quite simply, a successful information product ...
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10.
by Donald Mitchell - 2008-06-21
In many product categories, having a somewhat higher price is part of establishing a quality image in the minds of those who buy and use the product. Companies which price their products based on cos...
