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    • 31.

      Putting Your Business Ahead


      by karen grahams - 2008-06-23
      Put Yourself AheadYou are in business and want to know your share of the pie.  Once you learn your companies place you can try several things to help get you more of that pie.  You want to be comfo...
    • 32.

      Product Positioning Basics


      by charen smith - 2008-06-24
      Positioning was first introduced in 1969 and came into regular use as a marketing tool by 1972. A product's position is basically potential customers' opinions about the product as compared to the pro...
    • 33.

      Is Billboard Advertising Right for Your Marketing Plan?


      by karen grahams - 2008-06-24
      Billboard advertising can be a very effective marketing tool, but if you're not careful, it could be a marketing dud. Billboard advertising is expensive, so you need to carefully weigh your options a...
    • 34.

      Letters That Impress


      by charen smith - 2008-06-29
      I've gone into great depths in the past explaining the importance of how people view your company as a result of your color printing efforts. I've neglected one aspect of your print communications, th...
    • 35.

      How to Create Culturally Appealing Ads


      by Kaye Z. Marks - 2008-07-08
      Culture is the beliefs, social norms and traits of a group. Culture affects everyone in everything they do. From personal relationships to the business culture at work, the way we conduct ourselves i...
    • 36.

      Bring Your Company to Life With Color


      by Kaye Z. Marks - 2008-07-10
      Your Company Has A Personality All Its OwnJust as with people, each company has its own personality.  Some companies are exciting, whereas others are boring.  From your web site to the logo on your...
    • 37.

      Keep Your Company Growing


      by charen smith - 2008-07-14
      Everyone is always talking about a company's growth.How much did they improve this year? How much did they improve their business and how much bigger did their company get? Nothing signals a companies...
    • 38.

      You Don't Always Have to be the First


      by karen grahams - 2008-07-17
      Everyone is always looking for that new idea. You want to be able to make the next Ipod or the next revolutionary product release. The people who help to change and shape the market are the ones peop...
    • 39.

      Don't Forget the Conventional


      by karen grahams - 2008-07-18
      Sometimes something new really isn't what people are looking for. There have been plenty of those nights when I felt like going out to eat, and when I do I typically go to the same place to eat, and...
    • 40.

      So Much Data To Collect


      by charen smith - 2008-07-27
      You just can't get away from it. This is the true backbone of any strong marketing department, and the ones who don't bother with it are going to be the people who fail to connect with their target ma...