commercial color printing

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    • 1.

      Why Giving Away Stuff Works


      by Kaye Z. Marks - 2008-04-14
      At this very moment, I have on my desk a small, plastic, yellow slinky. The name Home Depot is written across the side of it in black letters. I received this slinky in the mail a few years ago with a...
    • 2.

      Old Wisdom: You Have To Spend Money To Make Money


      by Kaye Z. Marks - 2008-04-22
      I know it isn't always the easiest thing to do, especially for a new business. You spend the money to buy/rent a building, and then you buy all your merchandise. After that you hire people to run the ...
    • 3.

      Using Different Kinds of Promotions and Giveaways


      by Kaye Z. Marks - 2008-04-23
      Small businesses, which usually have limited advertising budgets, often resort to unconventional methods to promote themselves. Two of the most common types of "small business" methods are cross prom...
    • 4.

      The Complicated Process of Graphic Design


      by Kaye Z. Marks - 2008-04-25
      If you think a graphic designer simply sits down, draws up an image on his computer, and emails it right out to whoever they're working for, there's a lot more for you to learn. Logos are simple, righ...
    • 5.

      The Attention Grabbing Ads


      by Kaye Z. Marks - 2008-04-26
      When you are flipping through a magazine how much attention, do you usually give to an advertisement? Quite often while I'm looking at a magazine I'll just flip right past the pages with the ad, givin...
    • 6.

      Cross Promotions and Freebies


      by charen smith - 2008-04-28
      Small businesses, which usually have limited advertising budgets, often resort to unconventional methods to promote themselves. Two of the most common types of "small business" methods are cross prom...
    • 7.

      How to Set the Price for Your Design Services


      by Kaye Z. Marks - 2008-05-01
      One of the most difficult questions for a graphic designer to answer is, "How much will it cost to design my logo?" It is hard to answer because, usually, the designer has no idea how much to charge....
    • 8.

      Breaking Free From Using Clichés


      by Kaye Z. Marks - 2008-05-06
      Bear with me for a moment, and read the following four lines. Then I will get to the point of this article."The early bird catches the worm.""Win-win situation.""Thinking outside the box.""Bring out ...
    • 9.

      Overcoming Buyer Hesitance to Get That Final Sale


      by Kaye Z. Marks - 2008-05-07
      Expert marketers and sales people know that product resistance is often part and parcel of selling your products and services. It's usually due to a particular concern on the reliability, usability or...
    • 10.

      Planning Things a Year at a Time


      by Kaye Z. Marks - 2008-05-08
      Too many companies focus on only the here and now. When it comes to their commercial color printing, they decide what they are going to do in the next month and that is all they have on their plate.Wh...