When a sample of 500 teenagers were asked in December 2001 what was the most important invention of the last millennium, the majority said - the Computer. Will we ever log off in the 21st century? Pro...
Traditional radio airplay, standard brick and mortar distribution and being signed by a major record label are no longer the only means of getting your music noticed. Thanks to digital distribution an...
We all know what a computer virus is and how prolific it can become with just the click of a mouse. It attaches itself to anything and spreads from one computer to another in the blink of an eye. Befo...
Today more than 175,000 books get published a year. Obviously, you've got to make yours different to succeed. Here are a few thoughts on how you can buzz market your book.* Post your book notes, ideas...
Copyright © 2007 Donna GunterViral marketing can best be described as a marketing campaign that permits you to reach a large number of people quickly online, much in the same way a human cold virus mi...
Viral marketing is one of the easiest ways to get easy traffic to any website that you are promoting. When you consider the other options available, viral ebooks are the easiest way to get a non-st...
Sustainability, leadership, authentic marketing and innovation.These are the four most pressing trends in business today. Most entrepreneurs, corporations and even charities are using them each day in...
As an entrepreneur, you know how important it is to accentuate the uniqueness of your business whenever possible. Very few consumers are interested in choosing a generic product or service, after all....
One fundamental law of branding is that the power of a brand is inversely proportional to its scope; the narrower the focus of a brand, the more memorable and powerful it will become. Hence the astoni...
If you can identify the Mavens for your product, you can start off a viral discussion and buzz about it that could ultimately lead to it to become an epidemic, and the theories presented in 'Tipping P...