branding

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    • 231.

      How To Create A Video Campaign Concept


      by Jerry Bader - 2007-07-11
      Have you ever had a good idea, maybe a great idea, only to find that someone else already ready did it? Frustrating. You want to be a success and who doesn't? It's why you do what you do, why you put-...
    • 232.

      Strengthening B2b Brands With Emotional Appeal


      by Brandon Fritz - 2007-07-12
      Kolbrener has always argued that stirring the hearts of prospects and customers is not the sole province of consumer brands - in fact, we've been downright evangelical about the importance of emotiona...
    • 233.

      Bringing It All Together With Promotional Items


      by Gareth Parkin - 2007-07-19
      Branding is one of those words that's bandied about often in business and marketing circles these days. Branding is more than just advertising. It's a blend of public relations and private relationshi...
    • 234.

      Reinvigorate What? Brand Health Maintenance


      by Jungle [8] - 2007-07-19
      Most outward qualities of a brand are expressed through tangible assets like the company name, the product, tag lines, symbolism, iconography and even jingles. A good brand will tap into all of the se...
    • 235.

      Designing Your Email Newsletter


      by Erin Ferree - 2007-07-19
      Last time, I talked about one of the first steps involved in setting up your email newsletter: Getting an Email Newsletter Service. Another commonly-asked question is how to design the newsletter to m...
    • 236.

      Brand Identity


      by Scott White - 2007-07-13
      Developing a strong brand identity is the most important thing any company can do to develop its brand. It cannot get any simpler than that. Most organizations fail miserably at this very basic ...
    • 237.

      How Email Lists Can Lead To Larger Online Incomes


      by Stuart Pearce - 2007-07-21
      Communicating with customers is the best way to persuade them to return to your web site and make a purchase. The easiest way to do this is to create an email list. With an email list, you can accompl...
    • 238.

      7 Simple Rules for Getting the Most From Your Testimonials


      by Scott White - 2007-07-25
      Savvy business owners know the value of testimonials, yet many don't understand exactly how to take full advantage of this fabulous form of third-party endorsement. What's a third-party endorsement? S...
    • 239.

      Research Data Drives Effective Creative Strategy


      by David Poulos - 2007-07-25
      It's that time again . . . time to get the ball rolling on your new membership recruitment campaign, or your seasonal ad campaign, or your annual meeting promotion. You need an idea, a direction, an i...
    • 240.

      Top 10 Ways to Commit Marketing Suicide on Myspace


      by Rebecca Johnson - 2007-07-31
      More and more marketers are beginning to use social networking sites such as MySpace as one of their advertising pillars. The only problem is the 90% of these people don't have a clue how to effective...