branding

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    • 11.

      The Death Of The Plastic Clamshell


      by JoAnn Hines - 2006-12-08
      Spare me, please. I'm sick of hearing about "wrap rage." It's worse than ever this year and it's not even Christmas yet. Despite all the publicity surrounding all the good things packaging does, keep ...
    • 12.

      Relationship Between the Brand Strength and Customers' Loyalty at Different Involvement Levels


      by Erez Manhaimer,Ph.D. - 2006-12-09
      One of the first references in the realm of branding was presented by Robinson (1933), who maintained that it is possible to sell to different target audiences a variety of brands of the same product ...
    • 13.

      Goodbye Elevator Speech


      by Carol Lynn Blood - 2006-12-10
      Recently, I spoke to a group of small business owners about the power of knowing your competitive advantage when marketing yourself and your organization.It never seems to fail; someone raised their h...
    • 14.

      Empathy Marketing


      by Carol Lynn Blood - 2006-12-10
      When you are able to apply influence in a manner that does not feel like an attempt to persuade others,that is what I like to call "Empathy Marketing." If you are able to share your sincerity with oth...
    • 15.

      Small Business Success


      by Carol Lynn Blood - 2006-12-10
      Since the inception my business, I have had a lot of small business owners talk to me about business basics. It may surprise you to know that I offer a handful of tips to everyone who asks. These foll...
    • 16.

      From Lemons to Loans - The Changing Face of Supermarkets


      by Adrian Hudson - 2006-12-11
      Thirty years ago we would shop in local Town Centres. We'd visit the local butchers, greengrocers, wander around the open market and if we felt rich we'd have an amble around the local furniture and f...
    • 17.

      Building A Brand Without Breaking The Bank


      by Chimezirim Chinecherem Odimba - 2006-12-12
      If you traveled to a remote island and had to take some non-alcoholic beverage, would you prefer an unknown brand taken by the natives to Coca-Cola?If you're like me, I'll insist on something I am con...
    • 18.

      Worksheets to Determine Your Brand


      by Bette Daoust, Ph.D. - 2006-12-21
      Brand Worksheet #1 Circle the best description of your company for each line:1. Large company Small or specialized company2. Formal Casual3. Well Established New4. Fun Subdued5. Innovative Tradi...
    • 19.

      Increase Sales by Being Unique - Please!


      by Shawn Doyle - 2006-12-22
      Be you-nique.Everyday in the mail, there are tons of junk that I get and throw away. But every now and then, a piece comes in that is so unique I am compelled to open it. Why? Because it is unique!No...
    • 20.

      Ten Ways to Reinvent Your Company in 2007


      by Leslie McKerns - 2006-12-27
      It's soon to be 2007, and we can hardly stand the thought. How do we manage the tension between finding a greater purpose and the day-to-day assault of the business environment?We're coal miners on a ...