branding

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    • branding

    • 101.

      Quick Tips For Successful Branding


      by Malerie Giaimo - 2007-03-17
      Points You Want To Remember When Branding Your BusinessIt's easy to get lost in the business shuffle these days. There are hundreds of companies that produce similar products or provide parallel servi...
    • 102.

      In Business Naming, Sometimes Simpler Is Better


      by Marcia Yudkin - 2007-03-19
      When Susan Friedmann went out on her own, she christened her new company Diadem Communications. "Diadem means crown - a fitting name for what I felt was a crowning achievement," she recalls. Unfortu...
    • 103.

      High Quality Perceptions Start with Truthful Expressions and a Well-Conceived Messaging Strategy


      by Adam Barone - 2007-03-20
      Why do you make the decision to buy what you do?Is it the promise of a desired result? Maybe someone's recommendation? Or, perhaps you just "feel right" about it. Like buying this product or service i...
    • 104.

      Is What's On The Outside Of Your Packaging What's Inside?


      by JoAnn Hines - 2007-03-20
      The Prevention Institute, a nonprofit health advocacy group out of California, studied 37 heavily marketed foods with pictures of fruit on the packaging. Fifty-one percent of the products contained ab...
    • 105.

      21 Proven Ways To Use PR to Build Your Brand - Part Two


      by Thomas Murrell - 2007-03-22
      Public relations or PR is the best way to build your personal or professional brand.Many people think PR is about 'spin' but it is about building strong relationships with all your important stakehold...
    • 106.

      Promoting Your Site With Branded Flash Games


      by Adrian Kennelly - 2007-03-22
      Developing and distributing original branded flash games has proven itself to be an innovative way to drive countless new visitors to your website. Games display your brand name throughout play-time;...
    • 107.

      Logo Design - A Pivotal Part of Your Companies' Image


      by Wain Roy - 2007-03-23
      Logo is the symbolic representation of a company. It's a unique combination of characters and graphics creating a single design that is used to recognize a company or a business. Logos are normally us...
    • 108.

      Brand Reputation Optimization - The Future of Online PR and Marketing


      by Sam Huleatt - 2007-03-23
      "Brand Reputation Optimization" (BRO for the acronym lovers!) is a concept I have been thinking a lot about and terminology I decided to coin. Brand Reputation Optimization refers to how an organizati...
    • 109.

      Advertising Agency Branding: How To Make It Work For You


      by T J Madigan - 2007-03-26
      Advertising agencies are here to help you get your company, products and services noticed. They provide you with ways in being able to present your company in your particular industry and become one ...
    • 110.

      The Building Blocks of Visual Vocabulary: Consistency


      by Erin Ferree - 2007-03-26
      Your Visual Vocabulary consists of the secondary design elements that are used in conjunction with your logo to form your brand identity. Your Visual Vocabulary is composed of the graphics, font style...