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  • branding

    • 1.

      Applying The Identity for Proper Website Aesthetics

      by Michael Hack - 2006-11-28
      I received a guitar for my birthday last month, and this was my favorite gift. The only problem is that I've never played the guitar, and while I'm sure I have all the talent and potential to become t...
    • 2.

      Sponsorship Marketing: A Framework For Evaluating Opportunity

      by Catherine Brock - 2006-11-28
      Sponsorship marketing is a gray area for many marketers. Those who've focused on traditional advertising and publicity channels may be reluctant to delve into sponsorship activities or unsure how to f...
    • 3.

      Why You Need A Website Gestalt

      by Jerry Bader - 2006-12-01
      'Wired' magazine published an intriguing article entitled 'Very Short Stories' where they asked a number of authors to create a story in only six words. At first this seems to be an impossible task, b...
    • 4.

      5 Ways to Build Your Presence on the Internet

      by Jinger Jarrett - 2006-12-02
      Branding. It is probably one of the most effective, yet least understood, techniques for building your presence on the internet.By branding yourself as an expert on your topic, you can easily increase...
    • 5.

      Brand Building 101: Does Your Business Card Build Your Brand?

      by Krishna De - 2006-12-04
      When we are at a networking event or meeting a client, it's almost guaranteed that we will exchange business cards. Very often, without realising it, we are assessing our colleague by their business c...
    • 6.

      A Push Culture Or A Push & Pull Culture - For B2b Companies

      by Ravi Arapurakal - 2006-12-04
      There are broadly two kinds of businesses. B2C, businesses that sell to individual customers, and B2B, businesses that sell to other businesses. B2C and B2B are two very different kinds of businesse...
    • 7.

      7 No Nonsense Ways To Better Page Ranking

      by Boris Petersen - 2006-12-04
      Internet Marketing is about List Building and Profits. In Order to profit you must build a list by developing lead capture pages. In order for that you need to deliver traffic to your personal brandin...
    • 8.

      Why Do You Need A Brand Agency?

      by Ravi Arapurakal - 2006-12-04
      The purpose of a brand agency is to maximize the impact of your marketing investment. It is to make your brand work the hardest it possibly can. This is because your brand is independent of the mone...
    • 9.

      Brand Building 101: How Your Pricing Strategy Can Build Your Brand

      by Krishna De - 2006-12-04
      Strong brands become so as they develop a reputation for consistency - be that how they position themselves, the use of their corporate identity, in their messaging and their pricing.Yes pricing - a s...
    • 10.

      Strategies on Brand Building by Top Brand Gurus

      by Vishwalok Nath - 2006-12-04
      1. The fundamental law of Marketing is the Law of Leadership. It is better to be first than to be better. Microsoft launched in '81 while Apple launched in '84. Apple is better in hardware, software a...