brand
brand
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51.
by MacGraphicKaren - 2007-04-01
Think of any large company, and I'll bet you can picture its logo. It seems like they must have been born with it, but they weren't. Every logo had to start somewhere. And you can start building re...
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52.
by Guy Richards - 2007-04-03
They use an integrated approach to their marketing, combining a great visual identity with a compelling message that gets delivered through a variety of channels. People are bombarded with hundreds to...
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53.
by Guy Richards - 2007-04-03
Marketing refers to everything a business does to promote itself in the marketplace, and to create or strengthen its reputation in the minds of consumers.Advertising is just one method or strategy in ...
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54.
by Guy Richards - 2007-04-03
Pharmacist John Pemberton created Coca-Cola in 1886 in a three legged brass kettle in his backyard. His bookkeeper created the name and script type that you see on all Coca-Cola products. Presently, m...
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55.
by Greg Roworth - 2007-04-03
What do you think of when I say Coca-Cola, Microsoft, IBM, GE, Intel and Nokia? Well, if you said they are all big companies, you'd be right. But they are also the six top rated global brands as jud...
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56.
by Sharon Housley - 2007-04-03
Website design can be elusive to even creative individuals. Sadly some webmasters do not realize their incompetence and they post websites that have grainy graphics and turgid colors. If you are one o...
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57.
by Jan Verhoeff - 2007-04-05
Not everything that can be counted counts, and not everything that counts can be counted." Albert EinsteinHow does that brand feel?Sometimes the obvious isn't all that matters when you brand your prod...
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58.
by Erin Ferree - 2007-04-09
Color is a highly personal experience-everyone has favorite colors, and other colors that they absolutely don't like. So, how do you determine which colors that will work for your business identity, a...
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59.
by Andrew Rondeau - 2007-04-09
Meetings have become an inevitable part of doing business for almost every department owner. There are meetings with clients, meetings with employees and meetings with peers or associates. Almost e...
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60.
by Erin Ferree - 2007-04-10
Your Visual Vocabulary is an essential tool in your business's brand identity toolkit. It is made up of all of the graphics that supplement your logo, forming the graphic "face" of your business and a...