brand
brand
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121.
by Sue Currie - 2007-09-01
A friend of mine recently held a launch party on Mother's Day for her new book. Another is about to celebrate being in business 5 years by holding a cocktail party. I overheard a conversation about ho...
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122.
by Francesca Black - 2007-09-04
Clad in a pink nightgown, seven-year-old Jessica scans the cereal boxes lined up on top of the refrigerator. Her eyes light up as she reaches the brown box at the end. She leaps in the air and flaps h...
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123.
by Todd Peterson - 2007-09-10
In the last decade, all of the 4 and 5 star luxury brands have embraced the condo hotel concept. Just a few of the premium brands actively offering condo hotels are Four Seasons, Trump, Westin,...
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124.
by Erin Ferree - 2007-09-14
A business card is one of the most important marketing pieces that you'll develop for your company, since it is typically the first piece of your marketing materials that a new client will see.One of ...
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125.
by Erin Ferree - 2007-09-17
Branding is a hot topic in marketing these days, but it's defined in different ways and looked at from different angles. There are many components that make up a brand, and we call each component a Br...
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126.
by CD MOHATTA - 2007-09-16
We are all familiar with name brand products in the stores. Companies have learned they can sell more of their product if they can make you associate the name closely with a particular service or ...
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127.
by Erin Ferree - 2007-09-18
There are many components of a brand identity: logo, color palette, font choice, and the Visual Vocabulary. There's a lot of information available about the use of logos, colors, and Visual Vocabulary...
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128.
by Marcus Stout - 2007-09-22
Private label bottled water is a highly effective way to promote your brand but to be successful you must have a professionally designed private label. The design needs to be aesthetically pleasing wi...
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129.
by Marcus Stout - 2007-09-22
A classic advertising comment talks about half of the advertising budget is wasted but management can't figure out which half.This is even more relevant today as advertising costs skyrocket and compan...
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130.
by Marcus Stout - 2007-09-22
Private label bottled water is a powerful, effective advertising tool and private label bottled water is a cost effective way to promote a consumer brand. It is an important element of any effective c...