As with any journey it is always a good plan to get directions and know where you are going before you start. This ensures you of knowing the fastest route and revealing where the roadblocks may be.Th...
Consumer product innovation can be either functional or emotional. It can be generated by original research or come from an idea that has been around a long time; can be implemented behind the scenes...
With all the doubletalk nowadays about brand strategy and the correct way to go about it, it's no wonder so many companies are showing signs of brand schizophrenia. Brand experts would have us all bel...
What's the best way to get decision makers all on the same page when important marketing and communications outcomes are at stake? What can you do when design and branding decisions need to be made by...
Wasted Dollars Spells FAILUREJohn Wanamaker, the great department store innovator, once said that he was sure that 50% of his advertising dollars were wasted…but he could not figure out which 50%. Tod...
Stop! Stop and think about one thing. Remember! Remember that house in the neighborhood that all of the kids loved to visit? Remember? It was the fun place where everyone wanted to "hang out." T...
Recently a number of couples I know are getting a divorce. One relationship ended because one of them found someone who met their needs more than their spouse did and another marriage is ending due to...
PLAY BALL! Baseball season has begun. All winter, teams have been making deals to acquire the best possible talent. However, star power alone doesn't win a championship. As Babe Ruth said, "The way a ...
Both left Boston on bad terms, both left for "better contracts", and both went to New York teams. So why upon their return, did Red Sox fans give Pedro Martinez a standing ovation and gave Johnny Damo...
Personal and Corporate Branding: The overlooked elephant in the roomIt is one of corporate America's major clichÃ©s. One of my clients Neal Lemlein, a premier entertainment executive and consult...