brand identity

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  • brand identity

    • 1.

      Leave Stale Behind. Great Logo Design

      by Mark Campbell - 2007-02-01
      Logo Design that Shines.You've either started a new business and need a new logo from scratch or have finally decided that Microsoft Paint "logo" is not quite cutting it anymore. Now, with a little...
    • 2.

      Connecting With Your Customers Through Your Brand Identity

      by Erin Ferree - 2007-02-26
      Your logo and marketing materials have many jobs, but one of the things that they can do really well for you is to introduce you to new clients and to help those potential customers feel a connection ...
    • 3.

      What Is A Brand?

      by Erin Ferree - 2007-02-27
      Creating a brand is one of the most important things that you'll do in the establishment of your small business. But defining what "brand" means can be a tricky task. There are so many different appro...
    • 4.

      Logos: Price, Process and Pitfalls

      by Belinda Darcey - 2007-03-02
      Section 1: An OverviewIf you want a great logo, versus a mediocre one, you need to acquire a general understanding of what's involved in the process of designing one. You also need to know a thing or ...
    • 5.

      Digital Printing vs. Press Printing-A Comparison Guide

      by Erin Ferree - 2007-03-02
      When it comes time to print your brand identity materials, there's one overarching question for you to consider-whether to print the resulting materials on a digital printer or traditional press. Ther...
    • 6.

      Contact Information To Include On Your Business Card

      by Erin Ferree - 2007-03-28
      The logo and graphic elements that you include on your business card are quite important, but having the right text and contact information on the card is equally important. Here are my tips about the...
    • 7.

      Building an Image with a Logo

      by Sharon Housley - 2007-04-03
      Website design can be elusive to even creative individuals. Sadly some webmasters do not realize their incompetence and they post websites that have grainy graphics and turgid colors. If you are one o...
    • 8.

      Branding Your Company--What Increases Name Recognition?

      by McKerns Development - 2007-04-07
      By Leslie McKerns-McKerns DevelopmentAs a branding expert, companies often come to me asking, what can I do to increase my firm's name recognition? So, what can a company do to increase name recogn...
    • 9.

      Choosing the Right Color Palette For Your Brand Identity

      by Erin Ferree - 2007-04-09
      Color is a highly personal experience-everyone has favorite colors, and other colors that they absolutely don't like. So, how do you determine which colors that will work for your business identity, a...
    • 10.

      All About Visual Vocabulary and how it can help your small business

      by Erin Ferree - 2007-04-10
      Your Visual Vocabulary is an essential tool in your business's brand identity toolkit. It is made up of all of the graphics that supplement your logo, forming the graphic "face" of your business and a...