Logo Design that Shines.You've either started a new business and need a new logo from scratch or have finally decided that Microsoft Paint "logo" is not quite cutting it anymore. Now, with a little...
Your logo and marketing materials have many jobs, but one of the things that they can do really well for you is to introduce you to new clients and to help those potential customers feel a connection ...
Creating a brand is one of the most important things that you'll do in the establishment of your small business. But defining what "brand" means can be a tricky task. There are so many different appro...
Section 1: An OverviewIf you want a great logo, versus a mediocre one, you need to acquire a general understanding of what's involved in the process of designing one. You also need to know a thing or ...
When it comes time to print your brand identity materials, there's one overarching question for you to consider-whether to print the resulting materials on a digital printer or traditional press. Ther...
The logo and graphic elements that you include on your business card are quite important, but having the right text and contact information on the card is equally important. Here are my tips about the...
Website design can be elusive to even creative individuals. Sadly some webmasters do not realize their incompetence and they post websites that have grainy graphics and turgid colors. If you are one o...
By Leslie McKerns-McKerns DevelopmentAs a branding expert, companies often come to me asking, what can I do to increase my firm's name recognition? So, what can a company do to increase name recogn...
Color is a highly personal experience-everyone has favorite colors, and other colors that they absolutely don't like. So, how do you determine which colors that will work for your business identity, a...
Your Visual Vocabulary is an essential tool in your business's brand identity toolkit. It is made up of all of the graphics that supplement your logo, forming the graphic "face" of your business and a...