Creating a brand is one of the most important things that you'll do in the establishment of your small business. But defining what "brand" means can be a tricky task. There are so many different appro...
As a small business owner, you're passionate about your business. You think about your business all the time. You constantly get ideas on how to improve it, changes to make, and more and more details ...
Thoughtfully defining your business-and your differentiation-will help you to understand who you are, what you do, and what makes you different. Not many small businesses take the time to answer those...
Choosing a niche-a small, focused target market-for your services can be very beneficial to your business. It will help your clients to focus on and identify the services that you offer, and it will h...
"Brand identity" is the combination of consistent visual elements that are used in your marketing materials. A basic brand identity kit consists of a logo, business card, letterhead, and envelope. It ...
Business and marketing experts urge small business owners to "brand" their businesses with a logo and a set of consistent marketing materials - a brand identity system. But they rarely explain the rea...
Branding is a hot topic in marketing these days, but it's defined in different ways and looked at from different angles. There are many components that make up a brand, and we call each component a Br...
The right logo, with the right characteristics, will boost your visibility, credibility and memorablity - which means more business for you!These characteristics include:Consistency in use of your log...
It's a rainy afternoon and you've got a hot cup of tea and a box of dominoes. You set them up on end, one next to the other in a snaking line across your dining room table. Then you bump the first dom...
"Mirror, Mirror on the wall... Who's The Fairest One Of All?" The wicked witch uses this line to ask her magic mirror about her beauty, and time and time again, the mirror always says, "Why, you are, ...