The jury is in… and it's a split decision. Split on the Google Book Search Program that is. Some people love it. Others think it's the apocalypse. I really don't want to get into the legal ramificati...
Media events and public appearances can fall into any number of categories and include any number of venues (book stores, radio interviews, television interviews, writing group speeches, presentati...
Want to be a national TV expert and build credibility across the nation? Do you want land big book deals and major consulting contracts? It all begins with getting booked on your first TV show in yo...
Getting a celebrity, notable VIP, or leader in your field to give your book a short testimonial or endorsement (sometimes called a "blurb") is a great way to boost sales and garner extra publicity. Re...
In the movie City Slickers, Curly (played by Jack Palance) tells Mitch Robbins (played by Billy Crystal) that he has to find the "One" thing. The dialogue goes as follows:Curly: One thing. Just one...
If you're a writer, you know how hard it can be to get exposure for your creative efforts. If you're affiliated with a publisher, you know or may soon have cause to find out what it's like to mi...
Publishers are willing to publicize nonfiction books when they're released, but they rarely do much after the launch to keep books in the news, even though most deserve ongoing media exposure. H...
Successful authors know that generating book buzz involves more than getting their book title into magazines and newspapers or appearing on radio or TV talk shows. They need good word-of-mouth m...
So, how much would you pay someone to sift through your email each morning, deleting the garbage and presenting you with the 5 (out of 500) emails you need to respond to? If you already have someone l...
MYTH No.1 To be a great publicist you need to work out of New York.Please do not be deceived. Regardless of location, when it comes to running a national publicity campaign all book and literary...