There are broadly two kinds of businesses. B2C, businesses that sell to individual customers, and B2B, businesses that sell to other businesses. B2C and B2B are two very different kinds of businesse...
At the beginning of every sales process, there is some form of needs assessment performed by the buyer and seller. When sales reps are tasked with "opportunity creation," uncovering a pain which forc...
During the past couple of months, I spent considerable time researching the use of sweepstakes in the B2B software market.Software marketers tend to stay away from sweepstakes. There is a good reason ...
However, b2b telemarketing firms tend to be expensive and lack selling skills; they are limited in engaging in dialog about technical products or services and are better suited for information gat...
"B to B" published a resource guide that included a section titled Top Brands. It contained a list of 10 brand titans: American Express, Dell, FedEx, GE, Google, IBM, Intel, Merrill Lynch, Microsoft a...
For B2B companies, part of any good e-commerce strategy is measuring key performance indicators (KPIs). The importance of identifying proper online KPIs cannot be stressed enough. Time and time again ...
With the huge amounts of business transacted online, there is a growing concern amongst businesses about managing payments. Business to business (B2B) payments at the international level are a majo...
In this article, we want to discuss what kind of questions to ask. There is a difference between asking a question and probing a question. Probing Questions is step number three in The Sales Cycle....
Viral marketing has an array of possibilities and ways to achieve your overall goals.However, just like everything else, preplanning and the right setup to create success are the things you will need ...
A mailing list is the lifeblood of your online business.In this article I will give you some help showing you how using downloads, can help you grow a massive list.The old adage "the money is in the l...