attorney marketing
attorney marketing
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1.
by Mark Merenda - 2006-12-21
I'm always coming across articles and books by marketing gurus about how you must differentiate yourself from your competition. Their writing is usually peppered with advice on how to "position" yours...
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2.
by Mark Merenda - 2007-02-23
The last few years have seen a change in the estate planning market. The apparent determination of President Bush and the Republican majority in Congress to do away with the estate tax has made market...
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3.
by Henry Harlow - 2007-06-28
Elder law is probably not your practice area, however, you do have objections from prospective clients and you do need to figure out how to deal with them in a way that maximizes conversion. You know,...
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4.
by Henry Harlow - 2007-06-28
Law marketing is not that complex. It is much easier than becoming a lawyer! Here is a brief listing of law marketing items in order of importance telling you how to get more than a 27% increase on av...
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5.
by Henry Harlow - 2007-06-28
Before we dive into the attorney marketing draft-scripts I would like to remind you of two other distinctions when it comes to dealing with objections. The attorney marketing attitude we are looking f...
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6.
by Henry Harlow - 2007-07-02
Law marketing is not that complex. It is much easier than becoming a lawyer! Here is a brief listing of law marketing items in order of importance telling you how to get more than a 27% increase on ...
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7.
by Stephen Fairley - 2008-05-28
Every attorney I've ever talked to has said they want a referral-based law practice. Knowing that, it continues to amaze me how little attorneys actually do to increase the quantity of referrals they ...
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8.
by Stephen Fairley - 2008-08-25
Law firm marketing is all about receiving highly qualified referrals. Every attorney seeks to have a referral based practice. However, many attorneys seem to spend their entire professional career tr...
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9.
by Stephen Fairley - 2008-09-18
If you were a competitive athlete, you would want to know everything you possibly could about your competitor. Make no mistake about it, legal marketing is as competitive as any sport. A well-prepa...
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10.
by Stephen Fairley - 2008-09-18
If your law firm is not growing (or worse yet, shrinking) and your revenue stream is down to a trickle, it's high time to start being proactive with your marketing. One of the most important aspects...