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    • agency

    • 51.

      It's All About the Benjamins--or the Bernbachs


      by Danny G. - 2008-09-30
      I once worked on a very retail-heavy account. Lots of weekly newspaper ads. Once a week, the ads went to 3 different newspapers, each on its own Zip disk. Being that our agency marked up production c...
    • 52.

      When A.d.d. Adds Up to Crapola


      by Danny G. - 2008-09-30
      I once worked on an account where our agency wasn't considered the "agency of record" for the particular client. Instead, we did quite a lot of non-glamorous advertising while another, more high-prof...
    • 53.

      Fbi, Cia, Aaaa, and Cya


      by Danny G. - 2008-10-01
      Today I'm going to share with you the findings of the September 11th commission. I'm not a committee member, and as I'm writing this they're still holding hearings, but I've already figured it all ou...
    • 54.

      Subservient Agency


      by Danny G. - 2008-10-01
      OK, I promise this column shall not worship at the altar of Crispin Porter & Bogusky. They get reams of PR as it is. But I would like to use them as an example. Unless you live on Pluto, or in a McDo...
    • 55.

      The Enemies Down the Hall


      by Danny G. - 2008-10-01
      Even in the year 2002, many agencies keep people of different disciplines isolated from one another. While espousing "integrated communications," we have segregated agencies. Maybe you've worked in ...
    • 56.

      This Column is Gold, Baby


      by Dan Goldgeier - 2008-10-01
      Grab the spray mount! Fire up the interns! It's awards show entry time again. You've got forms to fill out and ads to trim. What's that you say? You didn't produce any worthy ads last year? Don't fre...
    • 57.

      Chapter 11 in the Book of Advertising


      by Dan Goldgeier - 2008-10-01
      I read recently where a former client of mine filed for bankruptcy. Among the reasons cited was the failure of its recent "repositioning and advertising" efforts. This client I worked on was a househ...
    • 58.

      Leaping to the Dark Side


      by Dan Goldgeier - 2008-10-01
      I once worked on an account where, every week, a new rumor or thinly veiled threat floated around our agency, stating our client wanted to "pull the business" away. We never lost the business, but th...
    • 59.

      Choosing the Right Modeling Agency


      by Linda Tablings - 2008-10-17
      How to Choose the Right Modeling Agency for Top ModelsModeling agencies offer great assistance and can be a foot in the door for struggling models, today's looks are not stereotypical pin thin g...
    • 60.

      How To Decide Which Dating Website You Should Sign Up With


      by - 2008-10-21
      New dating websites are showing up every month as well as social networking sites so your decision making skills on which ones to use is slowly becoming greater. Don't worry though if you are looking ...