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    • 1581.

      This Land Was Hand-crafted for You and Me


      by Danny G. - 2008-09-30
      As this column is being posted close to July 4th, it occurred to me that if there's anything as American as baseball and apple pie, it's advertising. Oh, I'm sure the Egyptians may have thrown a coup...
    • 1582.

      It's All About the Benjamins--or the Bernbachs


      by Danny G. - 2008-09-30
      I once worked on a very retail-heavy account. Lots of weekly newspaper ads. Once a week, the ads went to 3 different newspapers, each on its own Zip disk. Being that our agency marked up production c...
    • 1583.

      Wardrobe Malfunctions and Advertising Dysfunctions


      by Danny G. - 2008-09-30
      I was channel-surfing during last year's Super Bowl halftime show. That's right, I missed seeing live Janet Jackson's wardrobe malfunction, or "Nipplegate" if you prefer. Of course, I saw it replayed...
    • 1584.

      H-p and the Bigger Picture


      by Danny G. - 2008-09-30
      Miss the business news for the past 10 days? Let me summarize: February 7: Adweek gives Hewlett-Packard its "Campaign of the Year" award.February 9: Carly Fiorina, Hewlett-Packard CEO, gets fired.Feb...
    • 1585.

      Boeing and Banging


      by Danny G. - 2008-09-30
        This week, Boeing CEO Harry Stonecipher was fired for having an affair with a female company executive. And once again, corporate policies, ethics and conduct are under scrutiny. Affairs among hi...
    • 1586.

      Desperate Housewives and Desperate Senators


      by Danny G. - 2008-09-30
      Last month, Senator Ted Stevens of Alaska proposed that cable TV, satellite TV & satellite radio-things you pay for--be subjected to the same "indecency" standards that broadcast programming is held ...
    • 1587.

      Maximizing our Skill Sets to Enable Synergistic Crap


      by Danny G. - 2008-09-30
      Today's deliverable is a best-in-class solution. So why aren't you psyched about reading more? After all, business people the world over get paid big bucks to spew that kind of nonsense. That's what...
    • 1588.

      Installing an Upgrade to Ad Industry 2.0


      by Danny G. - 2008-09-30
      It's been a month full of upgrades. First, I got a new cell phone. Then I upgraded to the Mac's new "Tiger" OS. And then the folks at Talent Zoo launched a massive upgrade to their website which need...
    • 1589.

      Madison Avenue, Main Street, and the Arab Street


      by Danny G. - 2008-09-30
      We've all had tough clients and tough brands that gave us a good marketing challenge. But could you successfully market a brand people hate? Recently, on behalf of the Council on Foreign Relations, ...
    • 1590.

      If You've Been Injured by an Ad Agency..


      by Danny G. - 2008-09-30
      "Can we revisit the copy? The headlines and body copy are a little too creative for the brand." That was the change request I received one day while writing ads to promote a bank's sponsorship of bas...