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    • 1.

      Conversion is your First Key to Success, It is Often the Hardest But Without It of Course We Have No Sales!

      by Patrick Ryall - 2006-11-26
      First you have to examine where you are getting your leads from. It is no good trying to sell gardening products, if all your prospects are looking for home wares.The first thing I see with nearly all...
    • 2.

      Paper Or Plastic? Reusable Tote Bags Will Advertise Your Business

      by Joan Tobin - 2006-11-28
      As a food retailer, do you provide shopping bags to your customers? Is your company inadvertently contributing to the litter problem in the United States? Over the last twenty years, plastic or poly...
    • 3.

      Sponsorship Marketing: A Framework For Evaluating Opportunity

      by Catherine Brock - 2006-11-28
      Sponsorship marketing is a gray area for many marketers. Those who've focused on traditional advertising and publicity channels may be reluctant to delve into sponsorship activities or unsure how to f...
    • 4.

      How Not to Succeed with a Direct Mail Campaign

      by Michael Lee-Smith - 2006-11-29
      There are two deadly words in marketing: "by committee". As a professional marketer, I tend to avoid inviting the entire management team to comment on or participate in my advertising and communicatio...
    • 5.

      Marketing Tips for Travel Agents

      by Cassandra Ingraham - 2006-11-29
      1. Do you receive dozens of excellent travel deals on your fax machine daily?2. Do you email these deals to your database of clients?3. Do you have an email database of your clients?4. Do you rece...
    • 6.

      Big S, little m--What is the Right Mix of Sales and Marketing?

      by Phil Morettini - 2006-11-29
      Don't worry; this isn't going to be an article about Sado-Masochism! Well, come to think of it, that term may apply to what some founders and senior managers in startups are doing to themselves and th...
    • 7.

      Generating Traffic To Your Myspace Website

      by David Riewe - 2006-11-29
      MySpace is an exciting online community where members can make new friends, reconnect with old friends, network or even find potential romantic partners. While there are some MySpace members who join ...
    • 8.

      Reason Why Advertising Vs "image" Advertising

      by Andrew Sandon - 2006-11-30
      Reason Why Advertising vs "Image" AdvertisingAt the beginning of XXI century, companies take extreme care when formu¬lating and executing sales promotions and advertising campaign. In some emerging ma...
    • 9.

      Google Ppc

      by John Ugoshowa - 2006-11-30
      When advertising with pay per click Google gives the advertiser two broad options. Advertising in search results, advertising in websites content or indeed many choose to do both. Advertising in searc...
    • 10.

      Great Advertising, Its All In the Headline - And a Great Story Helps Too

      by Darrell Berg-Smith - 2006-11-30
      Even I, the ultimate "hater of the traditional marketing form of advertising", acknowledge that sometimes…just sometimes you might have to advertise. Now I don't like it, but if you do advertise there...