advertising agencies
advertising agencies
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1.
by Paul Ashby - 2007-03-06
Dear Mr Stengel,Recently you were reported as saying that "Honest, authentic" relationships based on trust are what consumers now seek."Addressing the AAAA's annual Media Conference, you reminded dele...
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2.
by Paul Ashby - 2007-03-06
Defining Interactive Marketing CommunicationInteraction can be defined simply as straightforward communication between two parties. Presently we are in danger of losing the real meaning of interact...
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3.
by Paul Ashby - 2007-03-18
... Broadcast Media, finally bite the dust!Because no longer is the Marketing message, "We want your money". To day the Marketing message has to be "We want your opinions".Because the moment you put ...
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4.
by Paul Ashby - 2007-03-27
They are not there to see your advertisements!Please try to bear in mind that "yes" they do use search engines but they go there to look for something else, somewhere else to go...most certainly they...
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5.
by Paul Ashby - 2007-04-02
Because they are spending your money the wrong way, the advertising industry is shattering all our illusions, one by one the marketing institutions once considered bastions of integrity appear to be f...
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6.
by Paul Ashby - 2007-04-26
I never cease to be amazed at Advertising People and their chutzpah! Recently Interpublic CEO, Michael Roth, speaking at a AAAA Management Conference had something completely nonsensical to say about ...
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7.
by Paul Ashby - 2007-05-08
Because it proved to me that somebody has some brains within the Labour Party!Additionally both the main parties were reported to be ending their traditional billboard blitzes in the run up to the gen...
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8.
by Coby Neill - 2007-05-11
After working at 10 different advertising agencies, I was fortunateto work with many smart clients. Along the way, I learned how theygot the best out of their creatives. And here is what I've ...
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9.
by Paul Ashby - 2007-05-17
Well perhaps the most stupid of concepts "Word of mouth marketing" is regarded as a better mousetrap...for the life of me I cannot figure out why!Recently one highly regarded member of the Ad.Communit...
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10.
by Paul Ashby - 2007-06-10
If you have ever listened to one of those Internet Advertising Geeks you will understand completely what I have to say next.They talk so much gobbledegook that when they say that they can advertise yo...