accountability

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  • accountability

    • 31.

      Why your business needs two types of accountability.


      by Mark Silver - 2007-09-08
      The tide's coming in, fast. Your kayak is there on the sand, starting to get gently nudged.Meanwhile you're flat out on a beach towel. Hot sun. Cool breeze. Iced tea. Are you going to get up in time t...
    • 32.

      Why Your Business Needs Two Types Of Accountability.


      by Mark Silver - 2007-09-09
      The tide's coming in, fast. Your kayak is there on the sand, starting to get gently nudged.Meanwhile you're flat out on a beach towel. Hot sun. Cool breeze. Iced tea. Are you going to get up in time t...
    • 33.

      Advertisers leap...into what?


      by Paul Ashby - 2007-11-15
      Finally it would appear that some form of sanity is beginning to emerge from the ranks of the Advertising fraternity!No less a voice than that of Publicis Groupe chairman has pricked the hype-fu...
    • 34.

      Understanding Why We Need Interactive Communication


      by Paul Ashby - 2007-11-27
      Quite simply it is the human desire for interaction.All advertising is a form of learning whereby the advertiser is asking people to change their behaviour after learning the benefits of the products ...
    • 35.

      Consumers are bombarded with advertisements...


      by Paul Ashby - 2007-12-06
      perhaps our current advertising model obsolete?Nowadays people cannot go through the day without seeing more than two thousand messages. Advertising is inescapable, and inescapable most certai...
    • 36.

      Pass Me The Chequebook…i Want To Burn A Few Millions More!


      by Paul Ashby - 2007-12-22
      Well, well, well, here we go again. Fools rushing in where angels fear to tread!Fools, dear reader, are of course the advertising agencies. We need a comic George Orwell to do justice to the recent ma...
    • 37.

      Do You Rely On Luck Or Fate?


      by Michael A. Verdicchio - 2008-04-22
      Do you believe in luck or in fate?I believe in opportunities coming my way. I believe in God bringing people and situations into my life because I have prayed and am expecting those kinds of things t...
    • 38.

      The Abc's of Coaching Success


      by Kevin Eikenberry - 2008-05-05
      Effective coaching is a big topic. Here are just a few examples where being a more effective coach can make a difference: at work, for your children's sports teams, for a friend and in your community....
    • 39.

      Why Anybody Pays Good Money To Advertise On It…


      by Paul Ashby - 2008-05-22
      …I can't imagine!A recent article on the state of television said "Surely a fine of £6 million isn't going to prevent ITV from cheating and lying to viewers" It went on to say "But nothing will change...
    • 40.

      Yes the System is Totally Broken and is Best Summed Up by the Quotation (below)


      by Paul Ashby - 2008-06-01
      from the commercial innovation manager at Channel 4Lindsay Gibson, commercial innovation manager at Channel 4 said, "Broadcasters believe the traditional break must be reinvented. Yes, this is a risk...