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Latest Articles
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by kel - 2007-06-15
Retiring British Prime Minister, Tony Blair, has blasted the media on the eve of his retirement. Pulling no punches he said the fierce competition for stories meant the modern media now hunted in a pa...
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by Fabiola Castillo - 2007-06-14
If anybody has ever watched the TV show Star Trek and has wondered what would happen if their phaser pistols failed to fire? Or in a sense, "run out of ammo."Did Mr. Spock forget to stick his phaser p...
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by Harry Hoover - 2007-05-19
Public relations and advertising are both great ways to reach key audiences. However, I think PR should be the foundation upon which all other marketing communications tactics are built.Now, it is tru...
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by Susan Kirk - 2007-05-14
1. Choosing your consultantA competitive industry is great from a consumer's point of view. It can mean lots of choices. But time constraints can still make a decision difficult when it comes to choos...
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by Susan Kirk - 2007-05-14
1. Launch your business. A launch party doesn't have to be extravagant, but it will need to be creative. Send out an invitation to local media. Invite someone prominent/famous.2. Sponsor an event. Dep...
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by Angela Wills - 2007-05-05
Teleseminars are almost standard in today's internet business market. If you haven't heard of a teleseminar, it's a group conference call where the host shares information on a particular topic of int...
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by Mike Samuels - 2007-04-26
The difference between Spin, PR, and Viral Marketing.Spin is when you lie to promote a good image.PR is what you have to do to get you out of the crap left by your lies!And Viral Marketing is the bad ...
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by Robert Short - 2007-04-21
There are many different press release companies that offer both the writing and distributing of press releases on the World Wide Web. We have used some of these companies and we have seen very little...
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by Fred Tenarati - 2007-04-21
Over the next 3 years the $34.6 Million partnership of L3MEDIA and Nordeschf Intel will work together in the transfer of services and resource assets to help develop and promote products based upon L3...
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by Leslie McKerns - 2007-04-11
As a business leader, you are constantly reading publications, studying their content and consistently reading articles about your competitors. Having heard that what others say about you is weighed m...
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by Leslie McKerns - 2007-04-11
When it comes to promoting your business, there are two stars, marketing and publicity. What is the difference and what does it mean to you? Marketing is about position and placement, and a Publicist ...
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by Leslie McKerns - 2007-04-11
How do you go about building a knockout brand? Here's the one two punch of brand building, and it might not be what you think. Think values and trust, not just colors and logos.Building a Brand is abo...
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by Joanne Mallon - 2007-04-04
1. Web, web, web - The first thing most journalists do when they are looking for experts to interview is search the internet. The bigger the footprints you leave on the web, the more chance there i...
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by Backgroundcheckreporter - 2007-03-31
Background checks may help to provide information about who is worth hiring as an employee to prevent any discrepancies in the future. A criminal hired without a background check may create a dilemma ...
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by Leslie McKerns - 2007-03-28
As a business leader, you are constantly reading publications, studying their content and consistently reading articles about your competitors. Having heard that what others say about you is weighed m...
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by Yoshi Kundagawa - 2007-03-28
Can Mixed Martial Arts Survive With Only One Big Show?I could feel a movement in the force.Seriously, I felt like Luke Skywalker detecting Darth Vader. Except this time it was Dana White buying Pride ...
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by Glenn Ebersole - 2007-03-27
A majority of information sent to the media today is through media releases. Another very powerful delivery method is the media conference, where your company spokesperson makes important and newswor...
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by Glenn Ebersole - 2007-03-27
One of your "PR Doctor's" favorite public relations elements in an integrated marketing communications plan is talk radio. Talk radio provides opportunities for profit and non-profit organizations to...
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by Glenn Ebersole - 2007-03-27
Have you ever been interviewed by the media in a hostile or sensitive situation? Did you feel prepared to handle that interview? Do you ever notice or even pay attention to how many times people are...
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by Glenn Ebersole - 2007-03-27
Did you ever wonder why your news release never resulted in an article or story in the media to which it was sent? Or did you ever wonder if the release was ever read? Do you know why some news rele...
