Articles in this category
Latest Articles
-
by JD McCartney - 2006-12-04
Do you open up industry publications only to find that a prime competitor is featured in the cover story? Is your company consistently left out of news stories about your industry? If so, you're not a...
-
by Ron Johnson - 2006-12-03
Every company whether large or small should develop a press kit for distribution to media outlets and other news sources. The digital age is here and the greater number of sources that will publish yo...
-
by Chad Hershey - 2006-12-01
A press release is written to get your business featured in a major newspaper, magazine, or web site. With this in mind, before you start writing your press release I strongly recommend that you take...
-
by Letitia Wright - 2006-12-01
Most people do not factor in publicity into their marketing program. They forget about it when planning. Or they think it happens spontaneously with enough word of mouth marketing. Most people do not...