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This Category:Direct Marketing

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Latest Articles

  1. Real Estate Postcards: Best Strategy for a Buyer's Market

    by Brandon Cornett - 2007-01-16
    About This Article This question comes from a postcard marketing questionnaire I sent to over 3,000 real estate agents and brokers. I compiled hundreds of responses to create a list of the most freque...
  2. Real Estate Postcards: How to Differentiate Yourself

    by Brandon Cornett - 2007-01-16
    About This Article The following question comes from a real estate postcard questionnaire I sent to more than 3,000 real estate agents and brokers. I compiled hundreds of responses to create a list of...
  3. Real Estate Postcards: Should I Outsource

    by Brandon Cornett - 2007-01-16
    About This Article The following question comes from a real estate postcard survey I emailed to more than 3,000 agents and brokers. From hundreds of responses, I compiled a list of the most commonly a...
  4. An Introduction to Direct Mail Marketing

    by Morgan Hamilton - 2007-01-03
    Direct mail marketing is now being used by many large retailers like Macy's or Wal-Mart in order to reach their customers. These businesses often send out sales flyers that highlight what will be on s...
  5. Give a Reason for Your Deadlines to Boost Direct Mail Marketing Results with Time-Limited Offers

    by Alan Sharpe - 2007-01-03
    There are only two kinds of deadlines. Legitimate. And bogus. Your goal as a direct mail marketer is not only to create legitimate deadlines, but to persuade your readers that your deadlines are legit...
  6. Sweepstakes Making B2B Marketers Winners

    by Leo Salgado - 2007-01-02
    During the past couple of months, I spent considerable time researching the use of sweepstakes in the B2B software market.Software marketers tend to stay away from sweepstakes. There is a good reason ...
  7. Writing Persuasive Copy that Sells

    by Graham S Nicoll - 2007-01-02
    If you find that the copy gets better as your work through the particular mail piece then go back to the start and begin again as people will not read through the crap to get to the good copy.There ar...
  8. How to Construct Presentations that Sell!

    by Don Westacott - 2007-01-02
    The dramatization, or showmanship, in your sales presentation allows you to appeal to as many of the client's senses as possible. The more of his senses you can involve the more impact your product wi...
  9. Direct Marketing - Promoting Your Business 1:1

    by Iulia Pandaru - 2007-01-01
    When it comes to choosing the right marketing method for your business, you might find yourself in a hard position. Sure, you might discover that, luckily, there are many existent methods, still, usua...
  10. Wouldn't It Be Great If You Never Had To Prospect Again

    by Don Westacott - 2006-12-29
    When I first entered the insurance industry I had the good fortune to join a small insurance brokerage as a partner. There were only two of us in the business, and my partner wrote mainly general ins...
  11. Free Leads -How To Attract Financially Qualified Leads For Free

    by Aaron Parkinson - 2006-12-29
    "How do I find highly qualified leads for my business?" Have you ever asked this question? I certainly have. I have spent the last 3 years as a full time direct sales marketer and the question was nev...
  12. Real Estate Postcard Q&A - Postcard Frequency

    by Brandon Cornett - 2006-12-27
    About This Article This following question came from a postcard marketing Q&A survey I sent to over 3,000 real estate agents. From hundreds of responses, I compiled a list of most-frequently-asked que...
  13. Santa Claus' Business Is Slipping; Text Messages Would Help

    by Bob Bentz - 2006-12-24
    North Pole - Who's the greatest businessman of all-time? No, it's not Henry Ford, nor is it John D. Rockefeller. Donald Trump? Give me a break.The greatest businessman of all time is, without a dou...
  14. Cause Marketing - Doing Well By Doing Good

    by Michael L. Sheffield - 2006-12-21
    As a corporate owner, there are many areas your company must address that combine to form the elements necessary for growing a large successful enterprise. I believe that the foundation for success mu...
  15. Sometimes Direct Marketing Should Be Anything But Direct

    by Kevin D Browne - 2006-12-18
    Could it be that sometimes direct marketing should be anything but direct?Direct marketing specialists are very quick to point out that one envelope color always 'pulls' better than another. That sans...
  16. 5 Must Do's To Getting The Cure To This Terrible Network Marketing Flu!

    by Avery Bass - 2006-12-14
    If you are one of few that are willing to learn, listen, and are coachable, and has a strong desire to earn some immediate income however in past Network Marketing opportunities you somehow caught tha...
  17. Boost Direct Mail Response Rates by Mailing Half a Premium Says Dimensional Mailer Company

    by Alan Sharpe - 2006-12-13
    What boosts direct mail response rates better than a premium? Half a premium.That's what Canadian catalog printer Transcontinental has learned during the past two years. Transcontinental wanted to ...
  18. Direct Marketing - Keep them Reading

    by Robert Wilkinson - 2006-12-09
    Whether you are door dropping leaflets, sending direct mail packs or putting inserts into newspapers you have a limited amount of time to make your appeal to your prospect. Assuming that your envelope...
  19. A Special AGEL Message from MLM Legends Ann & David Feinstein

    by Mark Gross - 2006-12-08
    As network marketers or business professional from all around the USA, North America and Europe take a serious look at a new venture called Agel Enterprises. This company had the largest launch in Oct...
  20. Direct Mail - How To Get Your Envelope Opened

    by Robert Wilkinson - 2006-12-08
    If you use direct mail it's in your best interest to get as much of it opened and read as possible. You may have spent a small fortune on the copy writing and the expensively printed brochure, but if ...