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81. Madison Avenue, Main Street, and the Arab Street

    by Danny G. - 2008-09-30
    We've all had tough clients and tough brands that gave us a good marketing challenge. But could you successfully market a brand people hate? Recently, on behalf of the Council on Foreign Relations, ...

82. H-p and the Bigger Picture

    by Danny G. - 2008-09-30
    Miss the business news for the past 10 days? Let me summarize: February 7: Adweek gives Hewlett-Packard its "Campaign of the Year" award.February 9: Carly Fiorina, Hewlett-Packard CEO, gets fired.Feb...

83. Boeing and Banging

    by Danny G. - 2008-09-30
      This week, Boeing CEO Harry Stonecipher was fired for having an affair with a female company executive. And once again, corporate policies, ethics and conduct are under scrutiny. Affairs among hi...

84. When A.d.d. Adds Up to Crapola

    by Danny G. - 2008-09-30
    I once worked on an account where our agency wasn't considered the "agency of record" for the particular client. Instead, we did quite a lot of non-glamorous advertising while another, more high-prof...

85. Taking Size 14 and 36dd Risks

    by Danny G. - 2008-09-30
    Just when the summer was passing by uneventfully, leave it to the ad industry to shove some T&A in our faces. I've got two recent examples I'd like to compare and contrast. The first ad, an ad to pro...

86. Essential Ingredients No.1 & No.2 For A Killer Online Brand

    by Martin Sejas - 2008-09-30
    One of the most important aspects of a killer online brand is specialisation. We see it everywhere online. There are sites focused on social networking, sites focused on sport, sites focused on curre...

87. The Home for the Strategically Challenged

    by Danny G. - 2008-09-30
    When my client, the CEO of a well-known widget company, started banging his fist on the table, I knew we were in trouble. "Power," he said. "That's what we need to hammer home. We're the leader in po...

88. If You've Been Injured by an Ad Agency..

    by Danny G. - 2008-09-30
    "Can we revisit the copy? The headlines and body copy are a little too creative for the brand." That was the change request I received one day while writing ads to promote a bank's sponsorship of bas...

89. Installing an Upgrade to Ad Industry 2.0

    by Danny G. - 2008-09-30
    It's been a month full of upgrades. First, I got a new cell phone. Then I upgraded to the Mac's new "Tiger" OS. And then the folks at Talent Zoo launched a massive upgrade to their website which need...

90. Maximizing our Skill Sets to Enable Synergistic Crap

    by Danny G. - 2008-09-30
    Today's deliverable is a best-in-class solution. So why aren't you psyched about reading more? After all, business people the world over get paid big bucks to spew that kind of nonsense. That's what...

91. Desperate Housewives and Desperate Senators

    by Danny G. - 2008-09-30
    Last month, Senator Ted Stevens of Alaska proposed that cable TV, satellite TV & satellite radio-things you pay for--be subjected to the same "indecency" standards that broadcast programming is held ...

92. What is Branding? What is Marketing?

    by Yean Shin Yong - 2008-09-28
    Branding & Marketing. Are you confused about these 2 important elements of business? You are not alone. Nowaday, 94% of business owners, entrepreneurs & business tycoons do not know the difference be...

93. Peppermint Tea's Healing Properties

    by Gen Wright - 2008-09-28
    We all know that peppermint is a common flavoring used in gum, toothpaste, tea and candies. Peppermint is commonly used to calm an upset stomach Because of its soothing and healing properties and has...

94. Freshers Week - a Seven Day Party

    by Gen Wright - 2008-09-28
    Freshers? week is held in the first week of the new academic year to help acclimatize the new students to the ways of the University in a light and friendly atmosphere. When you first arrive at the U...

95. Advantages of Custom Folder Printing

    by Robert Johnston - 2008-09-25
    " When your client walks into the office requesting information on your services, you probably have several pieces of information to give out. Placing the literature in a generic folder from a local ...

96. Kofax Will Present Its Intelligent Capture & Exchange Solutions at the 2008 Financial Services Technology Forum

    by WowGao Inc. - 2008-09-23
    Sept 19, 2008 - Toronto,  Canada - Kofax Inc. is  exhibiting its intelligent soft-/hardware for the effective management of  business-critical information at the 2008 Financial Services Technolog...

97. Printed Promotional Items are a Great Way to Build Better Public Relations

    by Gareth Parkin - 2008-09-23
    The purpose of any advertisement method is to build better public relations. If the advertisement is practical and more cost-effective, the business can use it for its ongoing public relation activit...

98. The Four Parts of Calendars

    by Robert Johnston - 2008-09-22
    "Calendars are one of those promotional tools that work for you year ‘round.  They sit in front of your customer day after day, keeping your logo in front of them all the while.  What more could ...

99. How Do Banner Ad Agencies Brainstorm Winning Ads

    by Deepak Kamboj - 2008-09-20
     Banner ad agencies have come of an age wherein they have grasped the art of creating winning banner ads. Though having software comprising of designing tools and application, HTML tags is mandatory...

100. How to Make Your Banner Ads More Click-able

     by Deepak Kamboj - 2008-09-20
     To design the most 'click-able' banner ads for your online enterprises - start thinking out of the box and think unconventional. If you are creating online banner ads, your primary target will be to ...

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