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41. Never Take Your Customers for Granted

    by Robert Johnston - 2008-10-07
    " I hate it when a company just takes my business for granted. I can tell when it's happening, and each time it does I find myself inclined to stop providing any business to that company anymore jus...

42. The Outline of Good Marketing

    by Robert Johnston - 2008-10-03
    "Every marketing push has a basic outline that stretches from the beginning to end and deals with the various things you have to do in order to make it successful. It really doesn't matter what type ...

43. Are You Frozen in Fear of the Credit Crunch?

    by Arthur Levine - 2008-10-03
    Please feel free to use this article as long as credit is given to the resource box.© Copyright Arthur Levine 2008Words: 320Keywords: Copywriter, Product, Service, Marketing, Credit Crunch, PromoteA...

44. How to Write a Eulogy - a Few Simple Tips

    by Gen Wright - 2008-10-03
    If you find that you have been honored with a request to deliver a Eulogy, your first task will be to write it. Understandably, you will want to do the best job that you can not only to honor the per...

45. My Client, the Bait-and-switch Sleazebags

    by Dan Goldgeier - 2008-10-02
    All advertising people eventually own up to a certain amount of self-loathing about the ad business. Hucksters, whores, sellouts--we question whether the world really needs this advertising shit. For...

46. Are You Targeting Me? are You Targeting Me?

    by Dan Goldgeier - 2008-10-02
    Someone in the ad business recently told me, "In a few years, all marketing will be direct marketing." I think that's a likely proposition, and a very scary one. Selling a client on things like CRM a...

47. Why Few People Respect Advertising in the Morning

    by Dan Goldgeier - 2008-10-02
    As an industry that assaults the public with unwelcome messages, advertising has a responsibility to do more than just make, or take, money. So, when I see a high-profile campaign that sucks, it real...

48. I Got Your Account Planning Right Here, Pal

    by Dan Goldgeier - 2008-10-02
    Admit it: whenever you tell someone you work in advertising, they turn into an instant critic. At a family gathering last year, my uncle came up to me and started complaining about commercials. In th...

49. Must Have Marketing

    by Robert Johnston - 2008-10-02
    " Some people have a grudge against marketing, or like to avoid it as much as possible if they can. They don't think that their company is going to need much marketing in order to survive. They can s...

50. The Enemies Down the Hall

    by Danny G. - 2008-10-01
    Even in the year 2002, many agencies keep people of different disciplines isolated from one another. While espousing "integrated communications," we have segregated agencies. Maybe you've worked in ...

51. Hey, Luke, Squeeze This

    by Danny G. - 2008-10-01
    If I see any of the following phrases again I'm going to scream: "Push the envelope." "Good enough is not good enough." "Tell the client what they need to hear, not what they want to hear." "Get you...

52. The Creative Teamsters

    by Danny G. - 2008-10-01
    As a baseball fan, I get really sickened at the prospect of yet another players' strike. Then I get really intrigued at the same time. If baseball players, actors, and screenwriters can form unions, ...

53. I'm not Lying to You Right Now

    by Danny G. - 2008-10-01
    The last few weeks have been rough. See, I'm a WorldCom shareholder. Or, uh, I was. And I'm pissed. Some people need to go to jail. Hell, I want to make a citizens' arrest. WorldCom is only the lates...

54. I Cannes Tell You Exactly What Happened

    by Danny G. - 2008-10-01
    (CANNES, France, June 26) - Well, what can I say? It's truly been a whirlwind week. My camera got confiscated by airport security in Nice, so basically all I can do is gather what's left of my alcoho...

55. Word-of-a-whole-lot-of-mouths-advertising

    by Danny G. - 2008-10-01
    Ever been to a traditional focus group? With the one-way mirror, the bottomless bowl of M&M's and the roundtable of "average" consumers? It's a completely artificial environment, which in many cases ...

56. The Bastards Among Us

    by Danny G. - 2008-10-01
    Have you ever taken a picture of your client's sweaty ass crack? I haven't, but I know someone who did. I've seen the photo. And yes, it was quite frightening, but not for the reason you might imagin...

57. Fbi, Cia, Aaaa, and Cya

    by Danny G. - 2008-10-01
    Today I'm going to share with you the findings of the September 11th commission. I'm not a committee member, and as I'm writing this they're still holding hearings, but I've already figured it all ou...

58. Promotional Items: Carrying Your Brand Everywhere

    by Gareth Parkin - 2008-10-01
    Promotional items enable businesses to succeed in their advertising campaigns. They produce better results than the typical advertisements. This is because of the ability of the gifts in creating a m...

59. Targeted Ebay and Auctions

    by Editor-123 - 2008-10-01
      E-bay is the largest online platform that brings together the sellers and the buyers offering the best solutions to both of them. You are able to make free online auctions at ebay. Making success ...

60. "60 Minutes" and a Brilliant Marketing Minute

    by Danny G. - 2008-10-01
    A few weeks ago, "60 Minutes" ran a segment that focused on network TV and advertising's perpetual fixation with youthful target audiences. They interviewed Donny Deutsch and also showed some clips f...

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