Email Marketing: Elude Being Deleted


by Dee Louise Grage - Date: 2007-07-24 - Word Count: 583 Share This!

Email marketing is often used to communicate commercial/advertising messages to lists of people. Every email sent to a potential or current customer could be considered email marketing.

Have you noticed how difficult it is to obtain a decent response from email campaigns? Email marketing has become so popular that it's actually overused making people's mailboxes completely full of commercial or what many term ‘Spam' mail. Individuals become bombarded and overwhelmed with all this mail they often delete it without even reading the subject.

So, how do you keep from being considered spam and having your message deleted? Well, there are several ways that are proven to increase or I should say decrease your message deletability!

1.) You need to make your subject more personal, as well as relating it to your actual email message. You could start your subject with ‘Everyone Knows...' of course complete the sentence with something pertaining to your email. Charlie Page, publisher of The Ezine Directory, has very successfully captivated the email market. Charlie encourages people to use curiosity to get them interested. It is the one of best way to get people to open their emails. This can be done through asking questions. Also you can use outrageous subject headings with a short story inside the email. This also serves to keep them reading once they open the email.

2.) You need to keep it short and to the point. Use shorter and more concise subject matter. Keep your subject title to eight or less words if at all possible.

3.) If you make your subject (pertains to income possibilities) title too unbelievable they will delete it. Stay clear from words like free and boost and unbelievable. You know what I mean, things like make $5000 your first week. We all know anything is possible but hoe likely is it? Not!

4.) Ok, so you've got them clicking onto your message...now what? Don't waste time, you need to show them how your offer will benefit them. The benefits need to be in the very first paragraph.

5.) Also, keep it short and to the point. Do you realize how many commercial emails people get on a daily...hourly basis? You need to keep it short and sweet. Jump right into the benefits, pique their interests, and direct them to your website. It's that simple. When I talk about keeping it short this also relates to the size of the paragraphs. Keeping each paragraph to one or two sentences, at 70 characters per line is easier for the reader to digest.

6.) It is very important to keep in mind the time of day you're sending emails to customers. They should be receiving these messages during their down time. Commercial emails received early in the day will often be deleted because people tend to be busy and in a hurry.

7.) Also, the day of the week can male a big difference on whether or not your email gets read. My advice is: stick to middle of the week days like Tuesday and Wednesday.


8). Don't forget to give them a Deadline. It's imperative that you press upon them to act and act quickly.

The competition for your customer's attention grows daily. If you take the time to refine your email campaign you will be more likely to avoid being trashed in the future. This will inevitably lead to greater profits.

Author Bio:
D.L. Grage is a 16-year entrepreneur who has written many articles focused on financial wealth and internet marketing. Please visit here http://www.cccenterprises.blogspot.com for more info.

Related Tags: marketing, advertising, email marketing, spam, advertise, email, customer, customers, competition, deadline, short, writing emails, powerful subject

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