Time was, doing business was simple. It was all about basic trade determined by existing needs. For example, you can give a merchant a dozen eggs in exchange for a medium-sized head of cabbage, or trade 2 chickens for a carriage ride out of town. It didn't require rocket science or an MBA. A dozen eggs is a dozen eggs, and cabbages are cabbages. As long as people want them, you have a trade.

These days, it's a bit more complex. You're now looking into advertising budget and elasticity, direct marketing, in-pack and on-pack premiums, integrated marketing and communications, key success factors, loyalty indices, marginal analysis, media strategy, parity products, percent-of-sales method, various kinds of demographical segmentations, and so on. Selling eggs is no longer about getting its equivalent in other goods. You also take into account, profitability, feasibility, sustainability, market demand, etc. You're doing more than filling a need. You're innovating and introducing new products, making people wonder what their lives were before it.

Needless to say, the demanding business environment requires bigger ideas; better strategies and programs. With all the competition out there, conceptualization has become an even harder task. How many ways can you make your brand sell? Is there a new way to package the product?

iMindMap helps you figure all these out and more with iMindMap Professional™. iMindMap Professional™ merges a range of powerful applications the Open Office Productivity Suite (Writer, Draw, Calc, Impress, and Base), and Microsoft Office (Word, Excel, Power Point, Project, Outlook, Publisher, One Note, and Access). It allows you to export your mind maps as Spread Sheets, Portable Document Formats (PDFs), Scalable Vector Graphics (SVGs), Microsoft Project Files, Power Point Presentations, MS Word or Open Office Writer Documents, etc.

With iMindMap Professional™, you can come up with compelling presentations in minutes. Attach audio, visual and streaming video to better illustrate your ideas. For brainstorming sessions, the Professional version helps enhance your work group's collaborative experience to generate even greater strategic plans and programs.

Indeed, thousands of businesses continue to use mind mapping to increase their productivity and profitability. Boeing Corporation Special Projects Director Dr. Mike Stanley reveals that mind mapping has saved more than $10 million in his company. DeBeers Chairman Nicky Oppenheimer confirms how important mind mapping is to business.

Click, add, enhance, attach, export-there's no end to the possibilities. iMindMap Professional™ is one of the most useful conceptualization programs in the market.