If you bookmark a site because it holds a great deal of information on the niche or topic you are interested in that site is probably an authority site. You know you don't have to go back to the search engines to look for this information again. The site has fresh and the latest material on the topic you are interested in. It has great content and the search engines know this and seek the site out. You will usually find these sites have high Page Ranks.

First you need to know what an authority site looks like. For on the Internet they wield a lot of power. Why, because of their content. Remember content is always King. The search engines know if they want to keep their customers they must provide the best information available for the keywords provide by their client. It is not uncommon to find an authority site with hundreds even thousands of pages of content that is updated frequently. They also usually have thousands, hundreds of thousands of incoming links.

So as a marketer how are the authority sites going to help you? If you have done even a small bit of research on SEO you know that in-bound links that are keyword optimized is one of the best ways to increase you page ranking. The search engines such as Google will give you more credit for a link that is pointed to your site by an authority site than total work you perform optimizing you web pages.

So how do you get authority sites to link to you to increase your Page Ranking? Again we need to stress the word content. This content can be your articles, your site content, and your news releases. If an authority site is pointed to your site through your different types of content this will provide links and what is more important to you as a marketer, targeted visitors, future sales.

Don't just throw out an article and hope it sticks to an authority site. If the article has no substance, or information stolen from someone else or it just a piece of advertisement with no meat, it will be just a waist of your time, because authority sites will not take it or pull it from an article directory if its not quality information. They spend a great deal of time and money to make their site placed in the position its in, they do not want any junk on their site.

Most copywriters use the AIDA Formula and I strongly suggest you use it too. This is a guide to create solidly constructed articles.

Attention - Always state you biggest benefit in your headline

Interest - The first paragraph must peak their interest, let them know what's coming up or what they will gain if they read on.

Desire - It is important to increase their desire by adding more and more benefits.

Action! - Use the Resource Box to tell them what service you provide. Don't try to sell them here, make a link to you web site and sell your product or service there.

So by submit high quality articles with solid and helpful information to authority sites and article directories and you will be on your way to a high Page Ranking site with a high volume of visitors to sell you products and services. This will require some effort on your part but the rewards will be amazing and worthwhile.