Professional Keyword Research Strategies
We've briefly listed the top 5 things to consider before you begin your fun journey of keyword researching.
1. Define your targeted pages
You should recognize what goals you want to achieve. If you are looking to sell cars, you want to optimize the pages containing information on a specific type of car or pages containing content that will lead them to buy a car. Pages such as the About Us page, History page probably won't need optimization since no one is specifically searching for those pages. Make a list of the pages you feel would provide a lead for your business, and target the keywords on those pages.
2. Speak the way your audiences speak
While the correct term to describe your product may seem obvious to you, you need to speak your audience's language in order to show up for their searches. For example, if you are selling "GPS navigation systems", a person may have searched for GPS systems. It may not be the most politically correct term (Global Positioning System Systems), but if that's what everyone is using to find the item you are selling, you may need to consider it as a keyword to target.
3. Know your competition
Sure, ranking number one for "cars" would drive up your web traffic exponentially. But what are your chances of obtaining that ranking? Typically, one word keywords are extremely difficult to optimize for because millions of pages on the web are already well optimized for it without even knowing it (unless you want to optimize for kukukabo)
If you are in a very competitive industry (in the internet world) such as gaming, gambling, insurance and such, you may find it helpful to pin down your keywords to a more niche and targeted level. For example, if you are selling cars in Toronto, you may want to combine "Toronto" with "cars", or if you are targeting a specific demographic, you may want to include that it in keyword. You may find that the competition for that term drops significantly, thereby, increasing your chances of success.
By increasing your presence for these targeted key terms, you are in a better position to optimize for more ambitious keywords in the future.
4. Using the right tools
By no means are the following the only tools you should use, but they are some popular free keyword research tools that are simple, straightforward and ideal to help you get started in keyword researching.
Overture Keyword Selector Tool
- Type in your keyword and it will show you some popular related searches and its search volume during a one month period - Be cautioned however that the words within each keyphrase are rearranged in alphabetical order. For example, if you search for New York Horse Racing, it would show up as Horse New Racing York
Google AdWords Keywords Tool
- Type in your keyword and it will show you the search volume, competition levels, synonyms and display some useful data for budgeting when setting up your PPC campaign in Google
NLC Keyword Competition Index
While this is currently in development, we are providing a tool that shows you the competition you face for each keyword. This index will help you determine your chances of success at optimizing for each term. The NLC folks here are using it internally and its one of the best things for Search Engine Marketers since sliced cheese. We will provide more details to this tool in our blog in the future, so stay tuned!
5. Snoop on your competitors
After having a good set of keywords, go ahead and search for them in Google. Take note of the top results, if they are selling or promoting what you are, these are competitors. Browse through their site and keep an eye out for keywords they are using. It may help to view their Meta tags and description by going into the page source code (View > Source).
6. Smooth Integration with page content
PPC
While in PPC, you have the freedom to target more broad terms and loosely related terms, you must also consider that people who have clicked on your ad are expecting to see what they searched for. If your site has no relevance to what they keyword was, you probably just wasted $0.50.
SEO
When choosing keywords for SEO, you need to be much more selective. Remember, you will need to put these keywords on your page, and if you want to do SEO well, these terms are probably going to be in very prominent areas on your page. Make sure these terms make sense and can fit well into the context of your content.
Remember, when doing keyword research for SEO initiatives; do not ONLY aim for the terms with highest search volume and lowest competition. While that is generally a good rule of thumb, you must not forget the main point of search engine optimization, you are delivering more web users to your site, but you will ultimately need your web content to speak to your potential customers, so using keywords that make sense, and are related to your content is just as important as choosing obtainable keywords.
Related Tags: seo, sem, ppc, keyword research, professional keyword research strategies, search marketing
Author Bio
Jason Lam is a member of the Search Engine Marketing group at non-linear creations, Jason has a wealth of experience in everything SEO, PPC and SEM while working with many clients from varying industries.
Recent articles in this category:
- Marketing And Customer Relationship Management
Send your notice of rent in time, for free. His Craigslist ad rental unit will be available on the s - Google Fundamentals - Simple Ideas You Need To Know
Google has made easy the lives of many of us by making it possible to search on the internet. But, t - Rss Feed Marketing Strategy
There never seems to be an end to new marketing buzz words on the internet. You most likely have hea - Common Mistakes You Should Avoid While Twitter Marketing
A Twitter marketer makes his first mistake by bragging about his products and services. But let's fa - A Tactical Approach To Social Network Marketing
For many social network marketing involves joining any of the available online communities, making c - How To Turn Your Website Visitors Into Customers
Some websites only get a dose of the cost from the money they spent on building up the website. Visi - Content Rich Marketing Strategies For Attorneys
More then just a smartly designed website is essential in today's competitive online market. To succ - Should You Include Video Seo In Your Seo Techniques?
Orange County SEO experts always look forward to include newer SEO techniques in their process. This - Internet Network Marketing - Don't Give Up, You May Be Just 3 Feet From Gold!
One of the most common causes of failure in Network Marketing business is people quitting when they - As Recession Persists Small Businesses Record Success Making Money Online
As the third quarter of the year comes to an end by September, statistics from the 'New York Stock E
Most viewed articles in this category:
- Affiliate Marketing: Feel The Fear And Do It Anyway
It sounds funny to be talking about fear and affiliate marketing in the same sentence. You normall - John Reese Review: What makes Traffic Secrets, Auction Secrets, and the Reese Report a Success
John Reese is one of the most experienced people working on the net today, and has been getting atte - Internet Marketing - Selling To Tony
As usual, I was scanning a forum the other day, and the inevitable question arose: What is the best - MySpace Marketing: How To Distinguish Yourself From The Crowd
When I checked my MySpace Inbox yesterday, one of my "friends" had sent me a message asking "What do - How To Avoid Internet Marketing Misery
Every day you can read stories about people who have made a fortune online. Being an Internet entrep - All About Affiliate Marketing
Affiliate Marketing is a broad topic that primarily deals with you (the affiliate) selling - Make Money with Niche Health Content
The health industry is much bigger than the internet marketing industry. Billions are spent each an - Why Make Money Online
There are so many opportunities on how to make money online. You can start your own business, sell p - Establishing Your Identity on the Internet
If your business plan involves establishing a personal identity on the Internet, this requires some - Internet Marketing Consultants And How They Help You Market Your Business Online
An Internet marketing firm can offer the push that any business web site needs to be recognized by t