I like Google Adsense. It contributes a nice little chunk ofchange to my income each and every month.

That said, I don't and won't follow the lead of those whosesites earn only through Google Adsense.

What happens when their Adsense accounts are shut down byGoogle? It does happen, and they're left scrambling to replacelost income!

Don't believe me?

Try clicking on your own site's Google Adsense links once ortwice and see how fast Google shuts down your Adsense account.(No, don't really do that!)

Does it make sense to build an entire site around financialproducts to make a few bucks on Adsense clicks, when you canearn up to $40 for a completed credit card application?

Not to me, it doesn't.

I use Google Adsense to supplement my affiliate income, notreplace it.

Basically, it comes down to value. Value for you, and value foryour visitors.

Sites that monetize only with Adsense aren't getting real valuefrom their site's real estate.

Too, it's important to me that my visitors find information ofvalue to them on my sites, and I do that by offering balancedproduct reviews and articles on the related topic.

If after reading my material, they're not interested in theproduct offerings, then perhaps they'll see an Adwords ad thatcaptures their interest.

Placing Google Adsense on your site is a strategy that will putmoney in your pockets even if your visitors don't buy.

However, in the same way you need to be smart about choosinglucrative affiliate programs, you also want to do your homeworkwhen monetizing topics with Adsense.

For example, I was recently re-reading some information aboutunder-represented niche topics with huge markets.

One of the topics suggested as a winner was 'snakes'.

I found that hard to believe, so I did my own research.

The term 'snakes' had 152,857 searches at Overture and itspartners in January, so yes, that's a pretty sizeable interestin 'snakes'.

OK, but who's your market? Kids looking for snake pictures for aschool project? People who want to buy snakes? Someone who wantsto visit Snake River?

What are you going to sell? Snakes? The game, 'Snake'? A $10book on which you make a 15% commission? A $60 poster fromallposters.com on which you earn a 30% commission seemed to bethe best bet, but how many people want to pay $60 for snakeposters?

To me, that's not enough interest or commission potential tobuild a site around 'snakes'.

So, what about incorporating Adsense to boost potentialprofitability?

Well, search Google for 'snakes'. See what comes up in theGoogle Adwords column?

NOTHING!

If you want to monetize with Adsense, you have to pick topicswhose Adwords advertisers spend mega-bucks per click.

How do you figure out what those topics are?

Easy!

If you haven't already done so, open up a Google Adwords accountand create a new campaign. Add a list of keywords (one nichetopic at a time), then click on 'estimate traffic'. Theresulting page will show you the average cost per click for eachkeyword.

Make note of the most expensive words in that list and optimizeyour pages for those phrases.

THAT's how you'll really profit with Google Adsense.

Warning! Warning! Warning!

Once you find a lucrative topic that is projected to cost you$36,987.57 per day, don't forget to pause that campaign, ordelete it altogether! :-)

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To learn more about making money with Google Adsense, check outJoel Comm. He's the undisputed master of all things GoogleAdsense.

Joel Comm - What Google Never Told You About Making Money WithAdSense

© Copyright Rosalind Gardner, All Rights Reserved.

Article by Rosalind Gardner, author of the best-selling