Content Is Still King


by Brian Queenan - Date: 2006-11-28 - Word Count: 518 Share This!

While so many things are constantly changing on the Internet one thing has not changed at all. Good content still rules the day. After All, the majority of people that use the Internet are looking for information. The important thing to remember is that you must give it to them or your website will not do very well. Throwing a long hyped sales letter and using it as your website will not get it done.

So many websites out there have no real content. Too often you will see a beautifully designed website with nothing but products on it. This is fine if the web surfer is looking for something to buy but if that's all you have to offer you are leaving a lot of money on the table in my opinion. I will guarantee you that these types of sites don't do very well.

Providing good content will cater to the majority of web surfers. Not only that, the content on your site will allow you to get more targeted traffic. Chances are, if they are interested in your content then they will also be interested in what you have to sell as long as it is directly related to your content. Your products should always be content related. Remember, your visitor came to your website for the content. Sell something that relates directly to the content and chances of converting increases many times over.

I know that you think that creating content is a lot of work. It is but it doesn't have to be overwhelming nor do you have to do everything all at once either. If you were to put up 4 web pages a week you would have over 100 pages on your site in 6 months. If you were to continue to do this you would have a very large website with original content in a couple of years. I know a couple of years is a long time but ask yourself this. How much content will you have on your website in a couple of years if you do nothing.

I know that everyone and his brother says to take the easy way out and use other people's content and use it for your website. It is better to use your own content because it is original to you. That's what will separate you from the rest. You will be providing information that nobody has ever seen before. You are the best resource for the content on your website. Realize that many other websites will be using the same content if you were to use other people's works. Make your website you, not someone else. Your visitors will be able to identify with you much better if the content is your own.

Search engines look for original content on the websites that it spiders and will rank websites with original content much better than copycat sites. As a matter of fact, your site can be penalized if that content is on a lot of other websites. Use original content and your site will get noticed faster and your conversion rates will be a lot higher.


Related Tags: content, content is still king, web content, good content, website content, targeted traffic

Brian Queenan is the owner of the-truth-about-internet-marketing.com. Learn what it really takes to market online. Your Article Search Directory : Find in Articles

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