How The Type Of Mortgage Lead Differentiates You From Competitors
- Date: 2007-07-24 - Word Count: 448
Share This!
There are many individuals who work in the mortgage loan industry. From brokers, to loan officers and loan originators, all offer loan products to the public. If you look in your local telephone book, you will see a long list of individuals and companies affiliated with mortgage loans. What is it that differentiates each of them from their competitors? One important aspect is the type of mortgage loan leads that they use.
Mortgage lead generation companies sell different types of leads, including those that are exclusive and those that are not. Non-exclusive leads are resold to many different mortgage brokers, leaving the potential new client open to a barrage of calls or e-mails from many brokers who are looking to make a sale. While these types of leads are sometimes less expensive to purchase, their closing rate is much lower than you will find with exclusive leads.
Exclusive leads provide several benefits to the mortgage brokers who use them. First, those leads belong to you and you alone. No one else will have access to them. What this means is that you have bought the benefit of time. Time is necessary to get to know the potential new client and discover what he or she wants out of a home refinance or debt consolidation, or both. This way you can offer up the most suitable options in loan products that will best meet their specific needs. When you can do this, your rate of closing should increase dramatically, because you are providing customized solutions to your client's financial problems, which will be appealing to them.
Second, anyone, yourself included, especially when they are about to step into a long-term financial relationship, wants to be treated to individualized service. No one wants a cookie-cutter loan, simply because that is all that you could offer. They want to come out ahead financially in the long run, and they rely on your expert advice to help them do so. Exclusive leads give you the time you need to discover what your potential new client's long-term financial goals are, plus the time it takes to develop their trust in your skills and products. In this way, it then becomes worth your time to discover any and all loan products that will work best for them, and they will appreciate the care you took, making you distinct from other brokers.
Third, when you have invested so much time in a client, those clients tend to be repeat customers. With fluctuating interest rates and economy, former clients will want to return to someone they can trust when they need to refinance, and purchase a new home. You exclusive leads can pay off handsomely with returning customers.
Mortgage lead generation companies sell different types of leads, including those that are exclusive and those that are not. Non-exclusive leads are resold to many different mortgage brokers, leaving the potential new client open to a barrage of calls or e-mails from many brokers who are looking to make a sale. While these types of leads are sometimes less expensive to purchase, their closing rate is much lower than you will find with exclusive leads.
Exclusive leads provide several benefits to the mortgage brokers who use them. First, those leads belong to you and you alone. No one else will have access to them. What this means is that you have bought the benefit of time. Time is necessary to get to know the potential new client and discover what he or she wants out of a home refinance or debt consolidation, or both. This way you can offer up the most suitable options in loan products that will best meet their specific needs. When you can do this, your rate of closing should increase dramatically, because you are providing customized solutions to your client's financial problems, which will be appealing to them.
Second, anyone, yourself included, especially when they are about to step into a long-term financial relationship, wants to be treated to individualized service. No one wants a cookie-cutter loan, simply because that is all that you could offer. They want to come out ahead financially in the long run, and they rely on your expert advice to help them do so. Exclusive leads give you the time you need to discover what your potential new client's long-term financial goals are, plus the time it takes to develop their trust in your skills and products. In this way, it then becomes worth your time to discover any and all loan products that will work best for them, and they will appreciate the care you took, making you distinct from other brokers.
Third, when you have invested so much time in a client, those clients tend to be repeat customers. With fluctuating interest rates and economy, former clients will want to return to someone they can trust when they need to refinance, and purchase a new home. You exclusive leads can pay off handsomely with returning customers.
Related Tags: debt leads, debt consolidation leads, debt management leads, loan debt consolidation leads, debt negotiation leads
Wayne Hemrick is a business professional who specializes in finding debt consolidation leads. Having worked extensively with mortgage refinance leads, Mr Hemrick shares his insight on how to differentiate the variety of debt settlement leads offered to the public by brokers, loan officers and loan originators. In this how-to article, you will learn how debt leads can vary among the many competitors in the market. Your Article Search Directory : Find in Articles
Recent articles in this category:
- Understand The Fha Guidelines Before Considering Fha Mortgage
The U.S. economy was hit hard by the global financial meltdown. In the housing sector, the crisis is - Basic Facts About Multifamily Apartment Construction Loans
When you make an investment, you surely think of getting something out of it to make the deal profit - Commercial Mortgage Refinance Loan - Ideal Solution For Financial Problems
Financial security is something which we have to plan from before. In life, there is no certainty wh - Free Government Grant Money Eligibility Requirements
All of us hear about free government grant money. But what is involved in obtaining this money? What - Top 10 Tips On Buy To Let Mortgages And Property Hunting
If you are looking for an opportunity to invest your savings or any money you have come into, there - A Few Tips On How To Stop Foreclosure
In case you are facing certain financial catastrophe caused by a loss or relocation of a job, or wha - How To Stop Foreclosure And Lose Your Residence To The Bank
In today's market, there are more and more citizens that get big loans then they use their home as a - Most Excellent Way To Stop Foreclosure - The #1 Blueprint For Saving Your Home
Just what is the best measure to stop foreclosure? No doubt you are browsing for an answer to that q - Act Fast To Stop Foreclosure
If you would like to find out how you can put a stop to foreclosure, there is not much to accomplish - Tips For Buying A Home With No Money
There is a popular belief that you can only buy a home if you have great credit. This is false becau
Most viewed articles in this category:
- Mortgage Refinancing - Rate Caps Protect You When Refinancing With an Adjustable Rate Mortgage
Adjustable Rate Mortgages can save you money when mortgage refinancing if you fully understand how t - 100% Mortgage Loans: What You Need to Know
Coming up with a 20% down payment can be a difficult task for many potential homebuyers. If you are - Home Equity Loan Pitfalls
The home equity loan came of age in 1996 when changes in the tax law eliminated deductions for the i - Mortgage Refinancing: How the Fannie Mae Weekly Yield can Help You Comparison Shop
Mortgage refinancing without knowing Fannie Mae's weekly yield is like buying a used car without kno - How to Pay Off Your Mortgage in 7 Years, Without Extra Payments
One of the most exciting new topics concerning wealth is “How to Pay Off Your Mortgage in - Mortgage Rate Comparison
Trying to get an "apples to apples" mortgage rate comparison can often be quite a hassle. Traditiona - Should I Pay Off My Mortgage Early?
Many people think that real estate debt is good debt. They think that their mortgage is their bigges - Mortgage Refinancing: Beware the Mortgage Vultures
If you are in the process of mortgage refinancing you need to be wary of overpaying for your loan. - Mortage Loans - How Much Does It Actually Cost In The End
Mortgage loans are the loans used to finance most people's first home. It is the big loan that ever - Where To Locate Home Improvement Loan Companies
Where to locate home improvement companies is a question that arises from many different people. Som