10 Inside Secrets to Google Adwords - Part 3
Has this ever happened to you? You spend hard-earned money on Google Adwords pay-per-click advertising and you lose more money than you make. It seems that Google is getting richer while you get poorer. There are several tricks to advertising on Google Adwords that unless you know them, it becomes almost impossible to turn a profit on your advertising. Part 3 of this series continues the theme of revealing the inside secrets of successful, profitable advertising with Google Adwords.
If you missed Part 1 or Part 2 of this series, simply send a blank email to googlearticle@superiormarketingpartners.com to get a all three parts of this series of articles emailed back to you automatically.
Secret #8 - Track your ads by keyword in Google Adwords
After spending the time setting up separate AdGroups within Google Adwords for each keyword as mentioned above, the key is to know which keywords are costing you money and which ones are profitable. The only way to know that is to track how many people click on the ad and which of those clicks convert into sales (or actions you hope the prospect to take, such as registering for your email newsletter, etc.). There are several ways to do this, including Google Adwords own ad tracking system (which I do not recommend for several reasons that I won't elaborate on in this brief article).
Ad tracking basically comes down to a choice between paying for a subscription to a service or buying software that installs on your own web hosting server. From hard-won experience, let me tell you to avoid the subscription services altogether. Relying on someone else's service for your critical stats is a gamble you do not want to take. There are several good software programs out there that will do the job, but I recommend the one you can find at: http://www.superiormarketingpartners.com/adtracking.html
Secret #9 - Put keywords in your ad text in Google Adwords
Did you know that the keywords that are part of the text of your ads in Google Adwords will appear in BOLD? If someone searches for "plastic widgets" and your ad text reads "50% off plastic widgets", then the phrase 'plastic widgets' will appear in bold when your ad is displayed. This makes a huge difference in the click-thru rate of your ads!
If you don't believe me, simply follow the tip mentioned above for split-testing your ads and create two ads, one with the keywords in the ad text and the other without. You will be surprised at how much better the Google Adwords ad with the keyword(s) in the ad text performs.
Secret #10 - Only run ads on the Google 'Search Network' in Google Adwords
When creating a new campaign in the Google Adwords system, the default campaign settings are configured to show your ads on both the 'Content Network' and the 'Search Network'. Google has a pay-per-click affiliate program called Google Adsense. This program pays people for each click on Google Adwords ads that are displayed on their own web sites. The problem for you, the Google Adwords advertiser, is that you do NOT want your ads showing up on any old website that has relevant content to your ad. You only want your ad displayed to people actively searching for the keyword(s) that trigger the display of your ad. Why? Because these are the best prospects for whatever you are trying to sell!
The power of the Google Adwords system is that you can attract highly-targeted, motivated buyers to your site by displaying an ad relevant to what a person is searching for at the moment that person is looking for what you are selling. By allowing your ads to be displayed on Google's 'Content Network', your ads are showing on all kinds of websites being casually surfed by people that may not be interested at all in what you are selling. This means you are paying for these Google Adsense clicks for less than qualified prospects.
The first thing you should do when creating a new Google Adwords campaign is uncheck the 'Content Network' box in the campaign settings and limit your ads to being displayed only on Google's 'Search Network' to insure only highly qualified and motivated prospects click on your Google Adwords ads.
Make no mistake about it...finding qualified, motivated buyers and getting them to your website when they are ready to buy is what doing business online is all about. There is no better marketplace for this steady stream of valuable traffic than with Google Adwords. By employing the tips and strategies outlined in this series of articles, you will be armed to the teeth to convert those hard earned dollars spent on Google Adwords into profits for your online business!
Ron Isaiah is an expert online marketer. Get free eBooks, mini-courses, tips and tricks by visiting http://www.superiormarketingpartners.com/ Your Article Search Directory : Find in Articles
Recent articles in this category:
- How to make money with Google Adwords & Clickbank
1. Get your own free clickbank account at www.clickbank.com.Clickbank is the company that will - 5 Steps to Starting a Successful Google Adwords Campaign
They have more time to do the things they really enjoy in life. What they all learned is to work sma - 5 Steps to a Successful Adwords Campaign
1. Find A Product2. Keyword Research3. Ad Copy4. Bidding Strategies5. Tracking & TestingLet's ex - Failing with Google Adwords Can Help You Master Internet Advertising
If you have taken the time to research search engine placement, methods of obtaining a high search e - What Is Pay Per Click Marketing And How Can It Benefit My Business?
I could write a lot of pages, maybe even a book explaining what pay per click marketing is and what - Organize Your Adwords Account to Get More Visitors, Lower Your Cost Per Click and Increase ROI
Keeping your Adwords account organized is very important. It can make it easy for you to find your A - Is Google Adwords The Right Advertising Method For You?
This is the easiest way to generate traffic, and retain your profits. Google Adwords is a great meth - Some Adwords Basics for Beginners
At ICMediaDirect.com I use this experience to give clients advice that saves them money. No tw - 4 Quick and Easy Insider Tips To Turbo-Charge Your Google Adwords Sales
If you want to boost your clickthrough rates and slash your advertising costs moments from now, then - Increase Sales and Make Money Using Google's Adwords
Therefore, it may be a good idea to pay Google to send focused traffic to your website. This can be
Most viewed articles in this category:
- AdWords compare to other ways of getting traffic
Then you need optimize your website so that it can get some traffic. There some ways to optimize to - What's the best way to organize my ad campaigns and groups?
Every advertising medium has characteristics that give it natural advantages and limitations. Observ - So you want to run a Pay-per-Click Campaign?
According to Google, all it takes is $5.00 and a credit card and you can begin to run your own Pay p - 10 Inside Secrets to Google Adwords - Part 2
Are you frustrated with spending your hard-earned money on Google Adwords and losing more money than - Is Google Adwords The Right Advertising Method For You?
This is the easiest way to generate traffic, and retain your profits. Google Adwords is a great meth - How to improve bottom line when using AdWords and AdSense PPC?
Many search engines provides an inexpensive advertising venue for businesses to advertise products o - Google Adwords - Manipulating Keywords For Success
As you probably know, Google Adwords is a pay-per-click solution offered by Google. As with other PP - What Is Pay Per Click Marketing And How Can It Benefit My Business?
I could write a lot of pages, maybe even a book explaining what pay per click marketing is and what - What The Gurus Didn't Tell You About Google Adwords
Now if you have been marketing online for awhile you have probably heard of Google Adwords. Basicall - Organize Your Adwords Account to Get More Visitors, Lower Your Cost Per Click and Increase ROI
Keeping your Adwords account organized is very important. It can make it easy for you to find your A