Generating Highly Targeted Sales Leads…With No Cold Calling


by Micah Soelberg - Date: 2007-02-05 - Word Count: 347 Share This!

Sales leads are a funny thing. Some are just better than others.

One of the main reasons that some are better than others is that some are targeted to the right group of people. The right group of people is the type of person who would normally benefit from your product or service.

So the first step to generating great sales leads is to identify your target market. You need to find out what specific group of people you are selling to and then find out how to market to them.

For example, if I'm selling software to track a business's payroll and expenses I can find out who my target market is by analyzing my product. Let's see, the software works best with small companies who don't have the time to track all their payroll and expenses themselves. So now I can analyze who my target market is.

Based upon my analysis I'll probably want to market to small businesses of 1-15 employees who are fairly new and don't have any software like it yet. They also might be less than tech savvy and just want a time saving solution.

So knowing that I can find my target market by advertising to brand new small businesses and I will market with less than technical information and more benefit driven sales copy (always a good idea).

I can easily contact a list broker with prospects just like this one and I can either mail them something by snail mail or by email. I'll write a great headline and sales copy driving these people to my website for more information and also give them all of my contact info (email, physical address, toll free number, fax number) so they can contact me if they are interested. And if I want I can even follow up with them with another email or phone call.

If I've done everything halfway decent I should have enough sales leads to last me for the rest of the quarter and I should make quota working 4 hours a day while everyone else works themselves silly working 10 hours a day.


Related Tags: generating leads, cold call, cold calling, sales help, sales leads, cold call tips, cold call script

To learn how to bring in sales leads and put a system into place please visit http://www.ColdCallFacts.com and for more sales tips please read other articles by Micah Soelberg.

Micah Soelberg is the owner of http://www.ColdCallFacts.com which is dedicated to providing the real facts about cold calling and new marketing methods for sales professionals.

This article may be reprinted as long as the article is left unchanged and the links stay active.

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