Tag Heuer Look To The Future Whilst Celebrating Their Past
- Date: 2010-10-12 - Word Count: 407
Share This!
For any top watchmaker, a major anniversary is a time to look back through its history, relive its triumphs, reaffirm the values that got it this far, and yes, celebrate its survival in an increasingly competitive and cutthroat world. TAG Heuer's 150th birthday sees it following the traditional pattern in its worldwide marketing.
There is a handsomely illustrated commemorative book as well as a new "360-degree" museum in the shape of a watch. There are a number of new watches that reassert the commitment to precision timekeeping and rugged good looks that sees the brand associated indelibly with the sport of motor racing. And there is "The Showdown of Champions" which does much the same in pitting MacLaren drivers and Formula 1 world champions Lewis Hamilton and Jenson Button against each other in a somewhat bizarre horological face-off.
Then, to cap it all, there is the Odyssey of Pioneers, a link-up with US car company Tesla Motors that takes the car, and an 18-piece collection of TAG Heuer watches, including the new Carrera Calibre 1887, on a seven-month round-the-world roadshow from Geneva to London. The odyssey includes stops in major cities along the way featuring much hoopla and unfeasible numbers of major and minor celebs, and as such looks like a savvy marketing ploy that keeps TAG Heuer in the public eye for most of this year.
For the TAG purist, however, this last publicity stunt might just be a step too far, since at first glance at least it appears to separate TAG Heuer from its most hallowed traditions. After all, when it comes to cars the company is all about the high-octane, gas-guzzling speed of motor-racing. As such, it is resolutely not politically correct, a kind of Jeremy Clarkson of watches. And yet here it is linking up with the Tesla, a California-based electric car company dedicated to the outlandish idea that electric cars can not only salve the conscience but be, in aesthetic and performance terms, "awesome". As Clarkson might put it "who are they kidding?"
Tesla, however, is not kidding at all. Its TAG Heuer Tesla Roadster is a zero-emission sports car that not only looks great - courtesy of a body by Lotus - it is also capable of accelerating from 0 to 60 mph in just 3.7 seconds. "TAG", it seems, has managed to square that awkward circle combining environmental rectitude with blistering speed. Not a bad start to the next 150 years for this great watchmaker.
There is a handsomely illustrated commemorative book as well as a new "360-degree" museum in the shape of a watch. There are a number of new watches that reassert the commitment to precision timekeeping and rugged good looks that sees the brand associated indelibly with the sport of motor racing. And there is "The Showdown of Champions" which does much the same in pitting MacLaren drivers and Formula 1 world champions Lewis Hamilton and Jenson Button against each other in a somewhat bizarre horological face-off.
Then, to cap it all, there is the Odyssey of Pioneers, a link-up with US car company Tesla Motors that takes the car, and an 18-piece collection of TAG Heuer watches, including the new Carrera Calibre 1887, on a seven-month round-the-world roadshow from Geneva to London. The odyssey includes stops in major cities along the way featuring much hoopla and unfeasible numbers of major and minor celebs, and as such looks like a savvy marketing ploy that keeps TAG Heuer in the public eye for most of this year.
For the TAG purist, however, this last publicity stunt might just be a step too far, since at first glance at least it appears to separate TAG Heuer from its most hallowed traditions. After all, when it comes to cars the company is all about the high-octane, gas-guzzling speed of motor-racing. As such, it is resolutely not politically correct, a kind of Jeremy Clarkson of watches. And yet here it is linking up with the Tesla, a California-based electric car company dedicated to the outlandish idea that electric cars can not only salve the conscience but be, in aesthetic and performance terms, "awesome". As Clarkson might put it "who are they kidding?"
Tesla, however, is not kidding at all. Its TAG Heuer Tesla Roadster is a zero-emission sports car that not only looks great - courtesy of a body by Lotus - it is also capable of accelerating from 0 to 60 mph in just 3.7 seconds. "TAG", it seems, has managed to square that awkward circle combining environmental rectitude with blistering speed. Not a bad start to the next 150 years for this great watchmaker.
Related Tags: watches, mens watches
Your Article Search Directory : Find in Articles
Recent articles in this category:
- How To Make A Complaint About An Estate Agent
While many estate agents are honest, hard working and will provide an excellent service when it come - Learning How To Build Your Website Through Online Web Builders
Web hosting is being offered by a lot of companies nowadays. Because of this, an average person with - Meet Your Merchant Prccessor
Getting to know your High Risk Credit Card Processing better. By educating yourself on the process o - What Do Customers Really Want?
Do you run a business that relies on loyal customers? If so, then you will undoubtedly have steered - Way To Save Money On When You Move Your Home
Everybody wants to save money on each deal of spending money be it small expenditure area or big. Ho - Is It Practical To Dwell And Wander Full-time In A Camper?
Full time wandering in an rv is largely unknown style of living I happened across about a year befor - Make Checklist For Your Moving - Have Hassle-free Experience
Moving into your dream home is really an exciting experience but the process of move is nobody's dre - Good Tips For Home Shifting
Moving or relocating from one place to another can be how stressful and chaotic I known well. We mov - Impressive Arrival Through Executive Cars
During a special event or occasion, and person whether important or not is most noticed upon arrival - Beat The Breakdown Blues!
More often than not, car problems occur at an inconvenient place at a more inconvenient time. There
Most viewed articles in this category:
- How The Humble Telephone Will Build Your Business
So, we're heading for tough times! Why? Because if we are told something often enough (by opposition - Take Your Customer Service Dept From 'Cost Saving & Cost Reduction' To High Profit & Business Growth
The more communication I have with people involved in telephone service and sales, such as Contact/C - Have A Nice Day
Service sure does come with a smile, but sometimes with a great deal of understanding.Recently, look - Creative Ideas for Customer Waiting Rooms
Customer waiting rooms are the doorway to your business. Over recent years an effort has been made t - Customer Service - More Than 100 Surefire Ways to Lose Your Customers
Some people are saying that customer service is the pits these days with surly sales people leading - Monitor, Measure and Manage Your Arbitrary Customer Service Reps
I walked into Ikea for the third time in two days, not to shop but to return a non-matching wood ott - Building Customer Loyalty: Make Your Customers Come Back
One of the toughest parts of running a small business is building customer loyalty. Unlike big compa - One Thing That Will Turn Customers Into Advocates And Build Long Term Loyalty
Let's be perfectly honest - there is an awful lot of hype and hoopla being delivered about customer - Customer Complaint - A Complete Job Review
As like any other person who works in a customer service job, I surely get to see my fair share of c - Calming "Customonsters" and Other High-Maintenance Customers
Calming "Customonsters" and Other High-Maintenance Customers Who Want What They Want When They Want