Joint Ventures - Part III
Match Front-End/Back-End Products - If you sell a high-ticket back-end product, you can seek out people who don't yet have a back-end product and JV yours via an affiliate program. Likewise, if you don't have a high-ticket back-end product, the reverse is also true. There are plenty of expensive product and service sellers out there to partner with.
You can also broker deals between businesses selling front-end books and tapes and businesses selling back-end expensive seminars, for example.
JV a Sales Force - There are plenty of professional sales people that sell a variety of different products on a commission basis. It's a snap to put an ad in the paper to get these folks to sell your products and services.
The Neon Sign Approach - I call this the "Neon Sign Approach" because Jay Abraham talked about a particular JV deal with a neon sign maker. He would have high school and college students drive around at night and look for neon signs that were not lit or only partially lit. Then he would pay them per "find," and report those locations to the neon sign maker. Voila! Instant leads.
A variation on this approach could be done with motor vehicles. There are numerous services to get the names and addresses from a motor vehicle registration plate. Those same high school and college students can be on the lookout for broken taillights, body damage, cracked windshields and the like. When they find one, they write down the license plate information and give it to you. You can then supply the leads to auto repair shops, body shops, windshield replacement shops.
What if you owned a furniture store? You could JV with door-to-door salespeople and have them on the lookout for badly worn furniture. They're already going to be in their prospect's living room, right?
How about the furnace maintenance person who keeps an eye out for water damage in the basement? If you offered basement-sealing services, wouldn't you want as many furnace maintenance folks as possible getting you leads?
to be continued....
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