How to Get Free Booth Space at a Tradeshow by Simply Asking Nicely
Unfortunately, many small businesses simply don't have the budget to spend thousands of dollars on booth space, decorations, transportation and shipping. But what if you could convince someone to let you promote your company at the show for free!
How can you manage that?
Talk with Your Partners and Suppliers!
Can you add value to their presentation by demonstrating something special with their products?
Perhaps as you have found a particularly interesting technique using a special kind of paint, brush, or canvas? Maybe you have created an awesome program that utilizes the marketing buzz features of a new video card or computer chip?
Often times a larger company will set aside an area for you to present if you agree to promote their equipment or items through your products. If you are creative you can probably think of at least one thing you do that is unique among your competitors. Now consider if that is something that your partners and suppliers have enabled you to do. If it is then you may have a good shot at earning some free booth space at your next tradeshow or expo.
Step One: Get a list of exhibitors.
Step Two: Review list for exhibitors you have connections to
Step Three: Eliminate all but those exhibitors you can provide value to.
Step Four: Research the potential partners
Step Fiver: Prepare a customized proposal for each exhibitor outlining how your company can provide value to their business at the show. This could include that your game shows off the computer makers hardware so well that people will want to stop by and see it, or it may be that your training services can help a manufacturers products make more money. Whatever it is, be concise and practical, this is an up-hill battle. If they already wanted you THEY would be proposing to you, not the other way around.
Step Six: Follow-up, find the marketing director or event planner for the company and call him or her. If you already sent the proposal and it was to the wrong person then find the correct person and send it again.
Step Seven: Be prepared to provide even more evidence as to how your company can benefit the larger company at the tradeshow.
Step Eight: Be prepared for rejection.
Step Nine: Be prepared for rejection again!
Step Ten: Thank each company and every person that expresses interest in your proposal. While they may not be able to work you into their presentation this cycle, if you have a good proposal and confidence you will eventually be able to find a good fit.
Related Tags: small business, marketing, networking, conference, trade show, expo
James Hills is the President and Chief Marketing Officer for marketinghelpnet.com (http://www.marketinghelpnet.com) an integrated marketing and public relations agency dedicated to helping small business owners, inventors and entrepreneurs. To learn more about Integrated Marketing, check out our Integrated Marketing FAQ or test out your skills relating to Organic Search Engine Optimization, Integrated Marketing, and others with our online Quizzes.
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