Adsense and Tech Related Sites: Some Personal Observations
Now there are a lot of variables besides just topic that I'm thinking might be attributed to the lower CTR on my webmaster and tech related sites. Some of them at this time might be out of my control. Stuff like domain age, the existence of other, established related sites with repeat audiences, market reach, ad placement and coverage to name a few. Some stuff I probably can try to bring up my CTR would be expand my linking strategy and paid advertising methods to increase my traffic. At this time MySpace also acts like a viral marketing campaign so my advertising efforts haven't been much but for greater gain. Its one of the most visited websites on the net now and has a growing audience, kinda like Ebay is for sellers. Webmaster related sites are almost a a dime a dozen these days, with your's truly adding to the mix.
One thing that really makes sense, at least in my mind, that would affect my Adsense CTR would be the demographics of the user base. On my MySpace site the ads are placed in places with images next to them that would encourage users to click. Ads are also really relevant to my content and offer complementing products which someone who visits my site might also be intrested in. The amount of advertisers for MySpace related items are a lot, one only has to see the revenue earned per click from MySpace related ads and they can tell you. While I won't divulge specifics here, lets just say it would take you a couple hundred clicks with most ads to be able to buy a decent sized candy bar or pack or cigarettes for those like me who really should know better. One click on an ad on my webmaster related sites would most likely bring me more revenue than 80% of my average clicks from MySpaceResources.
Anyways, back to how this ties in with demographics. My webmaster sites obviously bring in a tech savvy crowd or at least ones looking to earn a little more knowledge in the field. The tech savvy know what a Google Adsense ad looks like, you can blend them in, position them just right and make the look like menus with images next to them. You're not fooling anyone. They'll get clicked when the viewer is genuinely interested in the product being advertised. Ad blindness seems more prevalent for the ones seeking to expand their knowledge on topics they know about rather than those seeking a product itself. The MySpace related sites are mostly teenagers and young adults looking for stuff for they profile pages. Most of them couldn't care less about Adsense, YPN, adCenter or the trouble most of us go through to get our projects noticed on the net. They want their glitter text and friends train with the cool layout and background. For them seeing a link on there for another cool item that would look great on their page is just par for the course. They may be interested but might not see the link as an ad and as a result the apprehension on clicking on ads won't arise.
In case some of you are wondering how I came up with this… well I used my data and resources at hand. Did a quick survey with some people off my profile on MySpace and talked to 10 friends who know a bit about web development. Not a whole lot, but enough to get this idea.
Anyone else running sites with similar issues I would love to hear from you. Drop me a comment. I'll be back to update this post at a later time as my traffic builds but for now I'd like to hear from others.
Related Tags: adsense, seo, google, keywords, traffic, ppc advertising, ppc publishing
Chris Mootoo runs a blog dedicated to Adsense and similar contextual PPC programs, SEO tips, hints and resources. Check it out at AdsenseShack.com.
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