Knowing Which Market is the Right One for You
"
Finding the right market for your company can be a very difficult task.
If you aren't doing the right amount of research than you're potentially putting yourself in a position where you try to expand into a market that just isn't right for your company.
There are a number of reasons why this might be the case. The first is because the market might just be too saturated with other companies, or another large company has managed to largely dominate the marketplace.
In a case like this if people are perfectly fine and happy with the company in control you might be hard pressed to make a name for yourself, and your resources could potentially be wasted if you put too much of a investment into expanding your name into that particular market.
If you want to avoid a fate like this there are two specific things you can do.
The first is obviously research. Whatever market you're looking at do the most thorough research you can. Find out every major company that is competing for customers and focus on what kind of approaches those companies take to get sales.
Something else to do is focus on doing interviews or talking to the customers in this market as well. Ask them what they like about the various companies and what they would like to see improved upon. If you get a lot of people complaining that the customer service isn't that great in a lot of these companies you now know what to focus on with your marketing.
Once you have this information gained your next step should be a more tentative move into the market. Custom greeting cards work very well for companies trying to test out the waters in a market.
Get your greeting card printing done and focus on whatever area it is that you think you can improve upon in the market, and mail these custom greeting cards out to as many customers as you can. Keep your message simple and focused on the ways your company can help them.
I would send out a few waves of these greeting cards to see what kinds of responses you get. If you have a lot of enthusiasm in the responses and your business starts to pick up you know you've hit on the right message and can start with other advertising like postcards or posters. If you get hardly any responses you might want to try out a different market.
Every time you expand into another market you have to deal with certain risks, but if you keep yourself focused, you can be certain that you don't have anything to worry about. Avoid the costly mistakes of advertising heavily in a market you aren't going to succeed in. All it takes is a little research.
"
Visit this site for more information on custom greeting cards
Your Article Search Directory : Find in ArticlesRecent articles in this category:
- Generate Leads With a Continuous Flow of Communication
Staying in touch with your customers is the best way to get repeat and referral business. Drip - 'Techy' Consumer Creates Challenges For Marketers
Technology has created a wide array of possibilities for consumers to socialize, network, buy, - The Right Way to Do Postcard Marketing
" I can't even begin to recall the amount of times I've taken that envelope out of my mailbox, full - Go Beyond Information
" The more connected I am with a company the more I trust them and the more I'm going to be willing - Brochures in a Glance
" The basic brochure is going to say quite a bit. This is why companies get brochures, because they - It's the Little Things That Add Up the Most
" Marketing is a very large concept. People attempt to push it down into a small category all the t - Do not Stand in the Way of Change
Life will change whether you want it to or not. All around us things are changing on a regular basi - Choosing a Postcard Printing Company
Postcard printing is a very common tool for advertising and promotions. When your company is re - 8 Copywriting Tips The Pros Use
My most popular service lately has been copywriting, both for online web pages and offline sales le - Wealthy Affiliate Sensation! Learn to Run Your Own Internet Business!
Wealthy Affiliate University will teach you step by step how to start your own internet busines
Most viewed articles in this category:
- Mailing Lists - Keeping it Simple
The right direct mailing list targets people who want your product or service.The direct mail mailin - 6 Reasons Why Email Marketing Can Help Your Business
Email marketing (EM)is defined as the practice of sending sales letters or customer newsletters by e - Rising Postal Rates? Don't Cut Down the Direct Mail
The United States Post Office in the past had some trouble with its finances and their solution was - Using 'Guarantees' in Your Sales Letters to Increase Sales
Imagine that you're someone who has just purchased a product or service after reading a well-written - Top 10 Reasons to Use Digital Business Cards
Recently I received a digital business card from a company promoting some type of eye medication.&nb - Effective List Management Can Save You Big
Let’s talk about how to keep your postage costs down.So far you have been following my advice - Direct Mail - Don't Assume, Just Test and Track
Where to Start:Most novice marketers have definite fixed ideas about direct mail that are way off ba - Do You Make These 5 Mistakes When Writing Sales Copy?
Writing copy has sometimes been compared to an “art.” While it does take creative skill - The Humble Postcard Is Making A Comeback
If you were a contestant on Jeopardy and the answer was "Postcards," what would the questi - The thing with mailing postcards is...
Promotions being a necessity, what can you do to make direct mailing postcards be a hit and spell bi
